Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. What about you?

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

FEBRUARY 1, 2017

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Updated February 1, 2017. Opt-ins is better, but engagement does mean that you have struck a nerve.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

SEPTEMBER 10, 2013

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. Mobile marketing is a big thing, but social media advertising is even bigger.

Advertising 98

Advertising Social Media Patterns Mobile 98

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. Where Is Facebook Going With This? Video Marketing facebook Facebook ads video ads'

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. This practice of forcing a Facebook user to “like” your page in order to see content used to be the thing to do. It isn’t easy to keep up with all the tweaking and adjusting that Google and Facebook do with their filters.

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

JANUARY 14, 2013

There is more to social media than simply hanging out with your friends and posting marketing messages that no one responds to. I’ve come up with 5 very powerful ways to use social media for your small business marketing. Thank them publicly on your Facebook page and through your other social media accounts.

Social Media 105

Social Media Discount Small Business Meeting 105

Small Business Mavericks

SEPTEMBER 10, 2011

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. A social media firm does it every day.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

SEPTEMBER 11, 2015

Social media can be fun. But if you are using social media to promote your business, here are eight ways to make it pay off no matter how much time you spend on it. Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Social media can be fun. But if you are using social media to promote your business, here are eight ways to make it pay off no matter how much time you spend on it. Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

NOVEMBER 7, 2011

Is it Facebook? For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. The social media sites themselves are striving to be No. Currently, that position is held by Facebook.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. Here are a few gems I found while perusing the results.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

JANUARY 18, 2013

I’ve recommended using social media for customer service before, but that doesn’t mean it’s a cure-all. Having someone monitor your Facebook page or Twitter account continuously can be time consuming. But what if you posted customer service hours for your social media accounts?

Social Media 98

Social Media Publishing Company Twitter 98

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

NOVEMBER 13, 2015

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? You need to think about the value, in terms of dollars, each of those subscribers represent.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Keep it short.

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

JULY 17, 2012

If you think people are happy using Facebook, then you just aren’t in touch with reality. According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Facebook scored a 61. Facebook scored a 61. Even Yahoo!

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

JUNE 25, 2014

Have you seen the (gasp) Gallup results on The Myth Of Social Media ? If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. Instead, respondents to the poll show results like this: 62% are not influenced by social media when they make purchases.

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

SEPTEMBER 21, 2012

Mobile phones and other handheld devices have made social media more accessible to more people more often. In other words, you don’t have to sit at your computer all day long to engage with your customers and potential customers through social media. That’s just one more reason to go mobile.

Mobile 107

Mobile Social Media Smart Phone Upcoming 107

Small Business Mavericks

DECEMBER 21, 2011

That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. End the year on a positive note by using social media sites to list all the last minute sales you may have. And, that includes watching emails and reading the ads on social media sites like Facebook and Twitter.

Sites 150

Sites Social Media Small Business Campaign 150

Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook, Twitter, Pinterest, or one of thousands of social media websites online, it doesn’t cost you anything – most of the time.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

MARCH 20, 2015

Internet marketing and social media are intertwined because the technology is overlapping. Facebook has established the idea that we can be ‘friends’ with people we never see. Social Media Has Responsive Power. Social media has a potential for interaction that is powerful.

Social Media 70

Social Media Twitter Marketing Facebook 70

Small Business Mavericks

AUGUST 21, 2015

Social media has come into its own as a lead generation system. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

Social media has come into its own as a lead generation system. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

JULY 14, 2012

More and more, businesses are using social media for more than just marketing. And social media can help you with that too. Many companies are now using social media to maintain those lines of communication between partners and suppliers, not just customers. Social media is a business tool.

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

JANUARY 28, 2015

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on Facebook, you have up to twelve hours to get that response in. on mainstream media, you have 1-2 days to put your response out. on blogs, you have twenty-four hours to respond appropriately.

Social Media 70

Social Media Social Media Management Study Conference 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ).

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

APRIL 28, 2012

They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

JULY 26, 2012

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

AUGUST 14, 2013

It is sometimes difficult to measure the value of a social media follower. Whether we are talking about a Facebook fan, a Twitter follower, or a member of one of your Google+ circles, how do you determine the fan’s value? Social media metrics are difficult, but not impossible. They could be valued even more.

Social Media 87

Social Media Metrics Buy Google 87

Small Business Mavericks

NOVEMBER 27, 2011

That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn. They might have created a YouTube account and a Facebook page. Maybe they’ve been working the social media gig for themselves in three or five years. Social is about to go haywire.

Social Media 107

Social Media Consultant Hashtag LinkedIn 107

Small Business Mavericks

OCTOBER 11, 2012

More and more, companies are starting to use social media for more than straight up marketing. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. Do social media wrong and it will backfire on you. for customer service. Don’t delete them.

Social Media 110

Social Media Reputation Discount Issues 110