Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148

Jive Lithium Social CRM Yammer 148

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Laurel Papworth

MAY 23, 2010

and I had a poke around on Wikipedia to read more about the actual software: Microsoft SharePoint , also known as Microsoft SharePoint Products and Technologies , is a content management system with integrated search functionality developed by Microsoft that allows users to work in a web-based collaborative environment. Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Enterprise 1.0

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? How many developers have the liquidity to host their own software?

Social Media 114

Social Media Strategy Apple iPhone 114

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. “help desk software&# instead of the product name). Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 28, 2011

But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes. As Gary Vaynerchuk said in a keynote once “Giving a shit doesn’t scale.&# And he’s right.

Social Media 156

Social Media Discount Loyalty Software 156

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Hitwise 117

Hitwise Content Blogger Consultant 117

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Consultant Video Strategy 135

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

Social CRM 196

Social CRM Tools Sample Samples 196

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools. A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population).

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Firebelly

SEPTEMBER 12, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization. By Michael Stelzner Are you wondering how to get your updates into your fans Facebook news feeds? 22 Social Media Alerts Your Business Should Be Using.

Social Media 170

Social Media Social CRM Curation Feed 170

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

Social CRM 77

Social CRM Microsoft Collaboration Software 77

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could simply opt out of Facebook messages and notifications about new followers on Quora. Rapportive is a social CRM, giving you important information about the person who is emailing you. I read my friends’ Facebook updates via RSS. no matter where I am, just as long as I have the software installed locally.

Products 236

Products Tools Google Reader RSS 236

Keyhole.co

JULY 9, 2023

Todd S H Zoho has made it easy for me to post to all the social media platforms I use on a daily basis, all day long, instead of just occasional posts here and there. My engagement has skyrocketed since using the software. Cons The interface is overwhelming for those who are new to social media management platforms.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. Ultimately, social media is about the sale. link] jaybaer Yes and no.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

DECEMBER 31, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

iPad 137

iPad Content iPhone Wireless 137