Remove Facebook Remove ROI Remove Sentiment Remove Social Networking
article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174
article thumbnail

The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

article thumbnail

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Twitter Followers.

Analytics 350
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? For example, have you sent an email today?

HootSuite 120
article thumbnail

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182
article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62