Waxing UnLyrical

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How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. I’m a grown-up and I’m on Facebook. And so is my mom.

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. I really just want to check in and connect with my friends.

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” The point is that these ads “not by facebook” have nothing to do with my timeline or me. I wish them ill.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. What to do?!

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). For example, what’s most likely to get click-through on Facebook: a link or an organic article ? Facebook Instant Articles. Begin publishing.

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We Get By With A Little Help From Our Friends

Waxing UnLyrical

This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. Twitter Facebook Google+ LinkedIn We Get By With A Little Help From Our Friends. I’ll talk to you after Labor Day.

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