Remove Facebook Remove Marketing Remove Press Release Remove White Paper
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This!

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This!

Types 255
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18 PR Standbys That Will Never Die

Waxing UnLyrical

Emily Stivers : Press releases. Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Zen Yinger : Press junkets.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Download our 105 Factors Impacting Your Digital Brand white paper. SoundCloud.

Sample 78
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What Content People Share And Why They Do It

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Similar Posts: Five Digital Channels For Word of Mouth Marketing. Why do people share content?

Content 213