Facebook: 1 billion active users. via  Facebook. Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare usage in July was up 118% year-over-year. MORE >>

Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare , Loopt , or Google Latitude and (if your privacy settings allow me to) see who is proximate to my location. This privacy intrusion is why I deleted my Foursquare account two years ago. But I returned to the Foursquare community last winter and now share my check-ins on a daily basis. saw you checked in on Foursquare as I just did.” Media Foursquare networkingHer picture was attached to her name. I’m Ari. MORE >>

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition. Competitors like Yelp, GoWalla and Loopt have fallen by the wayside, leaving Foursquare to be the one left standing. To be honest, I’m not sure how Foursquare has lasted this long and why investors keep pumping money into it. Notice how I chose my words carefully. Cheers! MORE >>

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. think this is low, and I also think it is too soon for Foursquare to sell. million users back in January, compared to around 500,000 today on Foursquare*. don’t think so. More on 4sq in a moment.). don’t think so. MORE >>

You’ll get tired of collecting Foursquare badges. It may not happen right away, but with new badge releases and major brands jumping on the Foursquare bandwagon left and right — the tiny shining symbols of geek cred will ultimately lose their luster. Some questions to consider: How long do you think a Foursquare badge for Starbucks will bring people in the door? Right now, it’s kind of sexy for marketers to suggest that brands get custom Foursquare badges. But since a custom Foursquare badge can be mostly bought, how long until it reaches a point of saturation ? MORE >>