Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. However, that kind of interaction isn’t sustainable from either side of the equation.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MAY 24, 2011

makers of fine hypothetical examples since 1912). You can follow him on Twitter at @theelusivefish.]. Your amount of coverage can remain consistent but your share contract tremendously as a flurry of write ups about your competitor come out. Let’s say that our client is Widget co. What decision will this info drive?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. You know what you don’t see anyone recommending?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Social media isn’t just bottom-of-the-funnel.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 26, 2011

I could point to Facebook pages we manage with hundreds of thousands or even millions of fans; or to multiple highly-engaged Twitter accounts with hundreds of thousands of followers, and use that as evidence you that only PR agencies can do this well.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 9, 2010

How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success? By having a blog and Twitter account for just about every business unit and product, Google is able to engage people in a “non-corporate” way.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

FEBRUARY 14, 2011

Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem. You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260