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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Image source.

Education 264
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How companies use video content on social media

Visually SM

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Brands then share this content via channels like social media and email marketing. Common UGC content types include images, videos, and reviews.

Education 172
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Explaining the decision, Musk wrote : “The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. “In So far, so what ?