Social Media Strategies Summit

JUNE 24, 2022

Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. Instagram Reels is Instagram’s answer to TikTok: a feature that allows users to create and share videos with their followers or anyone else who uses Instagram.

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Examples Instagram Brands Transportation 166

Jon Loomer

DECEMBER 27, 2023

The first few seconds of your video are important. You can’t neglect that intro or people will quickly abandon your videos. If every video starts with an aggressive hook, you’re going to stop sticking around. I get it already, I’m not going to believe the hack at the end of the video that you totally won’t underdeliver.

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Video Examples 154

Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Source: MarketingDive ).

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Examples Retail Instagram Buy 223

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Check out these ten examples of TikTok content for higher education: 1. One of the main barriers to leveraging TikTok for marketing is the need to create lots of video assets. Harvard College. Image source.

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Education Examples Content Nielsen 163

Jon Loomer

NOVEMBER 26, 2023

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. The post Meta’s Emu for AI-Generated Images and Videos appeared first on Jon Loomer Digital.

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Video Project Resources Instagram 145

Jon Loomer

JANUARY 12, 2024

I’ve seen so many people start and quit with short-form video creation. Just create videos. Make it as easy as possible for yourself to create those videos. I truly believe this is what keeps so many people from creating and continuing to create more than a handful of videos. This video was an example of just that.

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Video Buy Tips Types 128

Jon Loomer

DECEMBER 26, 2023

Use this strategy for coming up with video ideas… You may know I’m publishing at least one video every day of 2023 , which means I only have a few days left before I reach that goal. Inspiration for videos can come from client calls, questions from my community, or conversations that we have in Strategy Sessions.

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Video How To List Publishing 137

Jon Loomer

APRIL 26, 2023

It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos.” Not excited?

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Video Instagram Cost Groups 185

Jon Loomer

DECEMBER 20, 2022

There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.

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Video How To Facebook Groups 194

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

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Metrics Examples Marketing HootSuite 107

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. That diss track, in turn, morphed into Mid-Day Squares’ first NFT project that converted the accompanying music video into 500 original artworks.

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Examples Brands Avatar Authentication 177

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 For example, you could create a carousel that walks users through setting up a specific software or tool. Give step-by-step instructions and advice Use carousels to provide step-by-step instructions or guides.

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Examples LinkedIn Collaboration Case Study 101

Jon Loomer

NOVEMBER 29, 2022

You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Just helpful info.

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Video Marketing ROI Buy 200

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Example: “His reaction was priceless!” What is watchbait?

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Video Facebook Policies Feed 201

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model.

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Examples Social Media Skills Team 100

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. The post How to build a competitive analysis report with examples and tools appeared first on Sprout Social.

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Analysis Report Examples Tools 92

Ignite Social Media

NOVEMBER 6, 2023

In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. One of the most effective forms of influencer content is short-form, eye-catching video. The step-by-step nature appeals to visual learners.

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Influencer Campaign Video Instagram 96

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

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Video Facebook Metrics Feed 192

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Lots of context is necessary.

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Platform Video Instagram YouTube 175

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

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Examples FAQ Insurance Retail 96

Ignite Social Media

DECEMBER 2, 2019

To jumpstart your creativity, here are four social media examples of great content and what you can learn from them. Frozen II Max Width Video Pin. This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. The above example from Ulta Beauty is just one of them.

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Examples Social Media Content Delicious 161

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A successful live video is at creating trust, sparking engagement, and driving sales. But is that the same for Instagram live video collaborations? Good examples include gyms and beauty salons. Examples of Instagram Live Collaborations.

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Collaboration Examples Instagram Tips 140

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here. Fourteen hours.

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Examples Campaign Tips UGC 141

Visually SM

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

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Social Media Video Company Content 246

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Here’s an example for Tragedy or Conflict. Here’s an example for Audience Network. Here’s an example for In-Stream Video placement.

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Video Facebook Report Publishing 174

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

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Examples Module Buy MySpace 115

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. Views of user-generated videos topped out at over 30 million. Slack’s response to an outage (2022).

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Examples Brands Sentiment Reputation 110

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).

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Engagement Video Facebook How To 206

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Examples CSR Airlines Collaboration 96

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

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Examples Template Templates How To 102

Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. 6 Facebook Shop examples you can learn from. Pixie Mood drives social commerce engagement with tagged video posts. Shop something sweet for less!

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Examples Brands Facebook Retail 112

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. His most recent video received more than 3,000 likes, 500 comments and 200 shares.

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Authentication Examples Class Team 91

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. Executives must shape a culture of using and studying AI.

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Team Examples Marketing Training 111

Sociallyin Insider Blog

JULY 9, 2021

17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. What are Content Marketing Examples? How Using Multiple Content Marketing Examples Can Boost Your Brand Name. What We Can Learn from Content Marketing Examples Successful Brands Use. Content Marketing Examples: Old Spice: Humor (Almost) Always Works.

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Examples Brands Content Marketing 93

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

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Conversation Video Tips Embedding 90

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

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Template Templates Examples Social Media 52