Akamai Marketing

JULY 28, 2011

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? But is number of users the best metric to track? Increased brand value? Increased share of voice?

Metrics 229

Metrics Twitter Postrank Analytics 229

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Read All About It! Liked what you saw?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. I’m pleased to tell you that I did, indeed, go eat a dosa that day. I’ve used it to find sources and new handbags.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Kikolani

JUNE 24, 2010

Long posts typically fulfill their headline – if it is a how to post, for example, you should be able to follow the steps and accomplish the objective. Successful Examples of Lengthy Posts. on Postrank. If that doesn’t work convince you, just consider the success of Social Media Examiner posts.

Hubpages 135

Hubpages Postrank Blogger Sites 135

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

Postrank 105

Postrank Tourism WordPress Blogroll 105

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

JANUARY 24, 2011

Examples of sites using Mobify include Boing Boing and A List Apart. Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? Regardless, thanks for visiting!

Tools 247

Tools Adwords Marketing Class 247

Kikolani

JUNE 15, 2010

In the last few months, I have had the privilege of becoming a regular contributor on several multi-author blogs such as Search Engine Journal , Famous Bloggers , Social Media Examiner , Search Engine Watch , and Stay on Search. For example, if I were to have a list for promoting posts on my own site, it would look like this.

Collaboration 148

Collaboration Groups Groups OpenID 148

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. » pr-media-blog.co.uk And Anne Buchanan made a good point when she said: Is there a difference between KPIs, business outcomes and PR outcomes? says: February 2, 2011 at 10:50 am [.] Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Thanks so much for stopping by WUL! Waxing Unlyrical [.] Read All About It!

Class 179

Class Creative Commons Postrank Flickr 179

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Someone sitting in Brazil, for example, likely won’t randomly search out our institution. I always referred to it as something like “a website with dynamic content and social media capabilities."

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? When I clicked through to her blog, I was even more enchanted. She loves dogs!

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. I’m a poor example, but every time I did this, I felt much better. So I understand not being able to be active on SM during work hours.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. You have an idea about how you can and should use each one.

Class 211

Class Comments Eventful Social Media 211

Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Click on the “404 Template&# link on the right (it’ll have “404.php&# php&# underneath it), and pull out your magnifying glass. And nothing else. Read All About It!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content.

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Class 233

Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

The Way of the Web

APRIL 7, 2011

I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. Out of the initial 200 T-shirts, they’re likely to convest a fair amount – say 20%, or 40 people. million.

CPM 33

CPM Marketing Postrank NoFollow 33

ProBlogger

APRIL 6, 2011

Examples of four common actions that you can sell: sales: work out how you can sell their stuff directly within a matter of clicks. how to talk, write and deal with your social media world. analytics, PostRank, Twitter, social bookmarking websites, and so on. These are softer metrics—they will harden over time.

Blogger 41

Blogger Brands Survey Cost 41

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? stories, blog posts, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. The one that always gets me is that some seem to want to waive a magic wand and make a solid, targeted media list appear.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Get Shareaholic test Filed under Public Relations , Social Media | Tags: facebook ads , lisa dunner , matt lacasse , privacy , Social Media | Comments (35) Site settings comment help?

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Postrank 119

Postrank Conference Tourism Analytics 119

Viper Chill

MAY 6, 2010

You are here: ViperChill » Social Media » How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too Written by Glen, this post has 66 Comments I have a confession to make. Home What the F ? Cloud Living Say "Hi!"

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197