Direct Marketing Observations

FEBRUARY 1, 2011

For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. For example. Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. Hey Brands, don’t hoard social, own it. Hello strategy?

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. What is good content ?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 12, 2018

If we look at Twitter for example, what does 600,000 tweets mean to you? In fact, they just might be a bot, but what we need to stop doing is calling them an influencer and relying on their influence to help our brand. There’s a better way. Look Beyond the Numbers. Does that mean influence? What are they influencing?

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

If we look at Twitter for example, what does 600,000 tweets mean to you? You see at the end of the day, it’s all about eyeballs and traffic. If it’s “influence” that drives them, then so be it. Look Beyond the Numbers. Does that mean influence? What are they influencing? How to schedule a post or a tweet 100x a day?

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

OCTOBER 25, 2010

Take for example a small conversation I had-actually it was an exchange of about 2-3 tweets between myself and Adam Cohen of Rosetta that occurred late Friday afternoon. Sometimes it’s the little things that really can drive a point home. The “whats in it for me syndrome…&#.

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

MAY 17, 2011

Need more examples of social media policies and guidelines? Here’s a database with 174 examples. At the end of the day it’s a two way street in which you both have to meet at the intersection of expectations and understand what is expected of each other.

Social Media 192

Social Media Guidelines Policies Meeting 192

Direct Marketing Observations

NOVEMBER 2, 2012

Want a few easy examples? But where we as marketers, as media and as consumers come up short, is that we have professed so much about how open the web is and how anything is possible and how you can find anything, anywhere…to an extent that we keep wounding the golden goose and we keep bending and altering our digital expectations.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

MAY 2, 2012

Let me give you a few real world examples that happen every day. Maybe these examples will help. You’re at a stop light for all of 30 seconds and you start to get antsy because the light hasn’t changed. You are going to make a right on red and there is someone in front of you who does not turn right away, and you lay on the horn.

Mobile 156

Mobile Buy Examples Products 156

Direct Marketing Observations

MARCH 30, 2011

Some ignore it and others use it as examples that they are the one’s to beat. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Their global head of marketing for large enterprises and public organizations, said to CIO Australia. Some teams thrive on that.

Team 122

Team Organization Company Examples 122

Direct Marketing Observations

AUGUST 17, 2011

This is the uphill battle that all consultants, marketers, and marcomm people are facing. Cisco is a good example of a company doing it the right way. Does anyone remember this? If you haven’t already figured it out, it starts with creating a social media policy that outlines how people are to behave.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

MARCH 12, 2013

Take for example the liberties or assumptions that Live-Hive would like with your personal information. Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not.

Privacy 168

Privacy Applications Data Examples 168

Direct Marketing Observations

JUNE 23, 2011

Some of the likely examples that you may be aware of, are of course Zappos, Cisco, Dells, Best Buy, Home Depot, P&G, for example. All great poster children for corporate social success and the list continues to expand.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JANUARY 27, 2010

Here’s an example: You see as a society we’re just not satisfied. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. We’re all constantly looking for a new approach, a new way to do things. Share this Post.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

JULY 20, 2010

Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. When social media case studies were few and far between, Frank’s work at Comcast was our shining example of Twitter and customer service.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

APRIL 5, 2011

I apologize for using my page as the example. I know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. The Bio section.

Twitter 168

Twitter Questions Publishing Examples 168

Direct Marketing Observations

APRIL 7, 2011

I loved his examples and his post is a quick must read. Beyond Danny’s examples of bad customer service experiences, make their initial destination location and landing page user experience a bad one and that should do the trick. Danny Brown is right. 2 days ago he wrote a post about brands that drive customers away.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

AUGUST 5, 2011

For example, if we’re to believe the Gartner Hype Cycle , which I do, we’re approximately 2-5 years away from mainstream adoption of social analytics.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

MAY 10, 2011

Social media can do a lot of things especially in the worlds of awareness, HR, sales, marketing, PR and communication but it may not help when it comes to the employee who feels that they are not getting anywhere.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

FEBRUARY 17, 2011

I’m using Google search results as the prime example here. Marketing departments and SEO companies understand this. I look at the URL under each search result. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap. Oh yea, and one other thing-Content.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

MARCH 21, 2011

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. What’s important?

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

JANUARY 28, 2010

Do you have an example? As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen? What is the downside? Is your fear well founded? A theory as to why you wouldn’t leverage it? Share this Post.

Social Media 122

Social Media Social Networking Organization Examples 122

Direct Marketing Observations

MARCH 23, 2011

Here’s your example: You are a media outlet and you post a story about someone dying in a car wreck and through the open commenting system, some of the comments say something like, “He probably deserved it&# ? They prune foul language and spam and yet some things make it through. It can’t run itself.

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

OCTOBER 10, 2011

Its funny how in certain sports, like football for example, when success happens, you’ll invariably have certain players who will say out loud that they think that the reason why their “team” was great or why they won was because of them. You need us.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., Interesting how the intersection of what I’m thinking coincides with what others are too. for customers/consumers) and/or internal use (i.e.,

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

MARCH 1, 2010

For example, someone that we should look to for trust, authority, leadership, knowledge and guidance, might lose out to someone like this… Thus you and I may be putting value on something that may be a “Knock-Off&#.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

NOVEMBER 23, 2010

Take for example search. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

MARCH 1, 2012

Here’s a real world example. A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. First I wanted to look at their source code.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

JUNE 4, 2010

Here are the prime and most glaring examples. It’s forever changing the etymology of commonly used words; and I would say easily within a few years it will completely alter their understanding and perception as younger generations continue to evolve as digitals’ new natives. Friend -Means absolutely nothing anymore.

Social Networking 183

Social Networking Wiki Conference Hosting 183

Direct Marketing Observations

MARCH 23, 2010

I know this is just a handful of examples, but I wanted to point out to those that think that Twitter might not be relevant anymore, you may want to think again. But now, because of social networks, in this case Twitter, they’re able to have an impact and make a difference on the lives of thousands of people.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. Maybe, maybe not.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

AUGUST 9, 2019

For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JULY 19, 2010

I’m going to use Yoono as my first example. I went through the list and I was familiar with 4 of them. But there’s a larger point I want to make here. Actually 2 points. Yoono connects you to your social networks and messengers.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162