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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. YouTube also reaches more Americans aged 18 to 34 than any TV network. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.

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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?

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What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. So, of course, YouTube has to be a significant part of the brand’s social media presence. Visuals play a crucial role in Airbnb’s appeal.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

million Facebook: 49 million YouTube: 13.6 Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. For example, Red Bull posts user-generated content like the above YouTube short on their channel.

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Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

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