No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. In-person experiences are translatable to valuable online events. When FOMO Died. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow. Year-Round Influencers.
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