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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. In-person experiences are translatable to valuable online events. When FOMO Died. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow. Year-Round Influencers.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. More info about branding: YouTube: How to Use It for Branding. Sometimes, brand advocates are paid.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. Ephemeral content.

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