Jon Loomer

APRIL 13, 2022

Today, I want to provide some specific examples of how I use them. It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. Standard and custom events require additional coding. There’s really no excuse. Quick Refresh.

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Conversation Report Facebook Eventful 187

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 122

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

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Instagram How To Eventful Upcoming 177

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. Custom conversions are a way for advertisers to define a conversion event for the purpose of tracking and optimization. Without custom conversions, you can only track and optimize for standard pixel events. Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 189

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Choose “Custom HTML” as the tag type under Tag Configuration. Select the “Scroll Depth” trigger type.

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Eventful Facebook Upcoming Conversation 85

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. Custom conversions are a way for advertisers to define a conversion event for the purpose of tracking and optimization. Without custom conversions, you can only track and optimize for standard pixel events. Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 147

Ignite Social Media

JULY 27, 2020

You have the Insight Tag placed on your site and decide to check out what type of visitors went to your blog pages in the last 3 months. There are three types of audiences you can create; retargeted website, lookalikes and uploaded lists (uploaded lists do not require the Insight Tag): Retarget Website Lists.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

MAY 24, 2023

What’s really interesting about this is that you can create different URL parameters for current customers and new customers. All of the usual options are available, like Advantage+ Creative, setting your destination, language optimization, and tracking (pixel, app events, offline events, and URL parameters).

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Campaign URL Advertising Analytics 174

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Sure, some direct visitors are really typing www.yourcompany.com into their browser. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Talked on the phone? Browsed a Facebook Group?

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HootSuite URL Analytics Forums 120

Hootsuite

MAY 31, 2023

ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. For example, maybe you need to know the right image sizes for a certain platform. What type of content should we focus on? Examples of useful brainstorming prompts include: What type of content would engage my target audience?

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Social Media HootSuite How To URL 140

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

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LinkedIn Tips Skills URL 113

Jon Loomer

SEPTEMBER 3, 2020

While the pixel can get technical (particularly related to standard and custom events), it is extremely simple to apply it for its core utility. You can also enter the URL of your website to check and see if it was set up before. ” Use the Custom HTML tag type and paste your base pixel code (found in the prior step) here.

Facebook 204

Facebook WordPress Eventful URL 204

Buffer Social

SEPTEMBER 11, 2023

These workflows start with a trigger, which is an event in an app that kicks off the workflow, and end with an action, which is an event that's completed automatically in a second app. For example, you might map the blog post title to the social media post text and the blog post URL to the social media post URL.

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RSS How To WordPress URL 77

Sprout Social

JULY 25, 2023

For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. For example, if you choose “Generate more leads,” the reports will help you measure lead generation. Select your industry category and business size.

Analytics 140

Analytics Report Social Media Google 140

Jon Loomer

NOVEMBER 4, 2016

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Offline Events change all of that.

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Eventful API Facebook How To 60

Ignite Social Media

AUGUST 12, 2021

For example, if you work on a food brand and have a content piece surrounding breakfast, post it in the morning hours when your audience is waking up and “breakfast” is top of mind. Now for some examples of things you can do to optimize cross-promoting: Do adjust your content to fit each individual platform.

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Instagram Curation URL Platform 161

Jon Loomer

SEPTEMBER 3, 2020

While the pixel can get technical (particularly related to standard and custom events), it is extremely simple to apply it for its core utility. You can also enter the URL of your website to check and see if it was set up before. ” Use the Custom HTML tag type and paste your base pixel code (found in the prior step) here.

Facebook 148

Facebook WordPress Eventful Google 148

Jon Loomer

SEPTEMBER 3, 2020

While the pixel can get technical (particularly related to standard and custom events), it is extremely simple to apply it for its core utility. You can also enter the URL of your website to check and see if it was set up before. ” Use the Custom HTML tag type and paste your base pixel code (found in the prior step) here.

Facebook 146

Facebook WordPress Eventful Google 146

Visually SM

JULY 31, 2020

Of course, you can always post the URL to any old video that you already published. Moreover, you are going to see many examples and practical tips on how to master video marketing. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram. Event videos. Why use video for social media?

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Social Media Video Company Content 246

Keyhole.co

APRIL 30, 2024

For example: Imagine you notice that your TikTok engagement rate is constantly declining. For example, look at Duolingo on TikTok. Then, there are time- or event-driven trending hashtags. For example, Checkr found over 100 posts with the #checkr hashtag. There may be myriad reasons for that. Have you noticed it?

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How To Hashtag Meme Trends 52

agora pulse

JULY 16, 2020

For example, users’ preferences are beyond our reach. Types of playlists to create. Share your playlist URLs. For example, here are semantic associations with the term [Youtube]: 2. With that in mind, always create playlists that would curate your particular projects, events, or initiatives. But how to do that?

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YouTube Marketing Curation URL 113

Convince & Convert

AUGUST 3, 2017

Enable a custom URL or “ username ” for your page. When you create a username, it appears in a customized web address (for example, facebook.com/yourcompany) for your page which makes it easy for people to type in the URL. Some examples of Facebook CTAs include: Book now. Select the Best Template.

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Facebook Template Templates URL 162

Ignite Social Media

JANUARY 25, 2018

For example, those who talk about bacon are typically 35-54 years old, married females with a household income of $50-75K. Behaviors include everything from life events, payment and device preferences, and retail spending. Top URLs- URLs that are used most frequently with your topic. Post Trend Insights. Top hashtags.

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Facebook Sample Samples Sentiment 107

Jon Loomer

NOVEMBER 17, 2015

Custom Conversions also complement — or at least partially replace — Standard Events. With Standard Events, you adjust the Facebook pixel on particular pages to help track or optimize for conversions. But we aren’t going to dig into Standard Events today. You can also select “Event.”

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Conversation Facebook URL eBook 120

Keyhole.co

AUGUST 25, 2023

If someone claims your name they also have the custom URL that goes with it. Without a custom URL, your channel’s web address will look something like this: YouTube.com/MpydOtyuVwZupTubasPHHcJ. You can claim a URL that works for your brand once you have 100 subscribers and a unique channel name.

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YouTube Domain Name Drupal How To 52

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Discount 126

Discount Marketing How To B2B 126

Razor Social

DECEMBER 13, 2017

Example: <meta property=”og:title” content=”why you need outbound for inbound marketing”/> The og:description tag tells social media users more about your page and, if written well, can get more people to click on your link and visit your page. See here for an example of this. By adding UTM parameters to the URL!

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Social Media Social Graph URL Embedding 105

agora pulse

MAY 31, 2017

There are different audiences I can create, different creative options, new ad types and the new conversion pixel. For example, setting up an ad in Ads Manager is straightforward and the creation interface is intuitive. To add the conversion element of the pixel, click on “Conversion events”: Give your event a name.

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Tools Facebook Widget Cost 133

Waxing UnLyrical

JANUARY 11, 2012

If anyone is not familiar with a tweetathon, it is basically a telethon type event that is held over Twitter. As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. For example, if we saw a significant key purchase come through.

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Organization Tips Hashtag URL 267

Jon Loomer

JULY 17, 2023

Using Meta’s ad specs for video placements , the following placements are mentioned as being skippable: Facebook In-Stream Video Ads Facebook Reels Instagram Reels If you’re sharp, you’ll point out that Meta’s own real-life example was for Instagram Stories. Make sure to select your pixel and conversion event, too.

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Advertising Engagement Class Conversation 148

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Choose a stream type based on your purpose. Does it work? Click on Go Live.

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YouTube Privacy Mobile Video 131

Buffer Social

AUGUST 2, 2017

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. You can see an example and grab a template here. Select a group type to help people understand what the group is about. Events and Plans.

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Groups Groups Communities Organization 111

Buffer Social

MARCH 9, 2023

It’s the first description many people will see, so make it memorable My LinkedIn profile Hashtags that mention what type of content you create – these are great for getting discovered by your target audience The services you offer Link to the most relevant links in the Featured section. Think of your headline as a tagline.

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LinkedIn Brands Real Estate Small Business 98

Kikolani

JANUARY 24, 2012

Method 1: Tracking First Time Commenters Using Thank You Page & URL Destination Goal Type. In Google Analytics, you will set up that thank you page as a URL Destination goal type which tells Google Analytics that anyone who reaches the thank you page has completed an important goal. The Basics of How it Works.

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WordPress Analytics Comments Google 147

Adam Sherk

MAY 14, 2013

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

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Publishing Module Syndication Badge 209

Razor Social

MAY 18, 2017

There are four types of permissions available: Manage Users. With this type of permission, a team member will be able to edit and change any and all settings in your GA account. For example, you can exclude IP addresses of your team members from GA so they don’t count as visits in your r eporting data. Add User Permissions.

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Analytics Google URL Adwords 110

Jon Loomer

NOVEMBER 2, 2017

Here, you can specify the exact conversion you want optimized for… So, in this case, the “Results” column data will represent that specific type of conversion. For example, you may optimize for a general “Purchase” event while promoting a specific product. Registrations. Custom Conversions.

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Campaign Facebook Sample Samples 133