Small Business Mavericks

SEPTEMBER 4, 2015

How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in the search engines? ” Rand Fishkin of Moz says “good unique content” must die. You are building a business.

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SEO Engineering Small Business Fashion 70

Small Business Mavericks

SEPTEMBER 29, 2015

Here are five specific offline activities that have the potential to impact your search engine optimization. Many people who come to listen to you speak will link to your website, tweet your speech and slide presentation, and help boost you in the search engine rankings. Authoring a Book – Who doesn’t want to be an author?

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Activities SEO Newsletter Survey 70

Small Business Mavericks

JULY 18, 2012

Duplicate content is when you have the same article published on multiple websites with no interlinking between them. It looks as if the publishers all want you to believe that they were the first to publish that article. You can publish the same article on multiple websites if you do it through syndication. This is bad.

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Syndication Content Marketing Engineering 93

Small Business Mavericks

AUGUST 12, 2013

Sometimes, the best way to position yourself as an expert in your niche is to publish in-depth articles. Pagination – When you have long articles that spill over from one page to the next, proper pagination ensures the search engines associate the pages with each other. How do you optimize those articles?

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URL SEO Small Business Engineering 93

Small Business Mavericks

JANUARY 4, 2016

Search results – Search engine optimization is a key component to online branding today. Not only should you concern yourself with search engine results, but you should give serious thought to how you want your company to be represented in the search results. Where do you publish your articles?

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

OCTOBER 3, 2013

” You heard about social media marketing and search engine optimization , or search engine marketing. An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place.

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B2B Content Marketing Class 119

Small Business Mavericks

NOVEMBER 27, 2015

When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. One of the most important things a business can do with online marketing is understand how search algorithm works.

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Google Guidelines Marketing Mobile 70

Small Business Mavericks

MARCH 30, 2012

For years, link/blog networks have been able to dominate a wide range of keywords – and the search engines have done nothing. Publish ten posts on these networks, and the website owner suddenly had 1500 or more inbound links. You can read more on Google’s link/blog network slap on SearchNewz.

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Google Small Business Engineering Publishing 105

Small Business Mavericks

JANUARY 29, 2016

Online marketing is about more than relying on search engines to drive traffic to your website. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. You should plan on having a strong social media promotional campaign.

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Social Media SEO Engineering Issues 70

Small Business Mavericks

OCTOBER 26, 2012

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s a search engine marketing management tool. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. Let me explain.

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Reputation Engineering Google Publishing 105

Small Business Mavericks

APRIL 26, 2012

Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released. I am not so sure about the “no search engine optimization at all” part of the statement.

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Google Engineering Small Business SEO 101

Small Business Mavericks

AUGUST 31, 2015

Search engine optimization – Start by optimizing your web pages for search engine traffic. One visitor to your website from a search engine is worth ten from paid sources, because it’s a free source of traffic. So your first step to increasing your online business is to generate more traffic.

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Directory Engineering Social Media Review 70

Small Business Mavericks

APRIL 21, 2011

Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. It’s the best search engine marketing money can buy. Update your blog daily. Is this hard?

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Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

FEBRUARY 4, 2012

Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Search engines, in particular Google, do everything possible to filter out the duplicates. Having an online presence is very different to an offline one. Online, the opposite is true.

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Products Engineering Publishing Google 98

Small Business Mavericks

FEBRUARY 26, 2015

While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click. Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. Optimize Photos According to Publishing Guidelines.

SEO 70

SEO Guidelines Delicious Small Business 70

Small Business Mavericks

NOVEMBER 4, 2014

Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. Start with your most popular content, converting it into podcast format to renew interest, then publish your podcasts on your blog, which can often expand your SEO benefits. An Interview With A Podcast Rockstar.

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Journal SEO Engineering Review 119

Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. Maybe they will.

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Insurance Content Small Business Engineering 98

Small Business Mavericks

MARCH 19, 2013

That’s why they recently published a PDF document that is a one-page cheat sheet for beginning webmasters to help them learn the basics of search engine optimization. Google likes to help new webmasters.

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Google Domain Name How To Guidelines 96

Small Business Mavericks

JANUARY 13, 2012

What then is meant by the term “natural” You can look at this term in two ways – what you publish on your website and what other people publish on their website. You can still optimize images and videos, and you can still create page titles that are search engine friendly. Your website should be user-focused.

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Small Business SEO Engineering Publishing 87

Small Business Mavericks

MAY 19, 2012

Why would you go to that effort and not take into account search engine issues? Imagine writing a guest post that is going to be published on a web site that receives a thousand visitors each day. However, it does drive home my point – search engine traffic is only one source of traffic. Let’s do the numbers.

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SEO Engineering Campaign Questions 101

Small Business Mavericks

AUGUST 16, 2012

Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. Social media websites – Social media websites are some of the best places to publish your content. In fact, the search engines have de-listed a lot of them.

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Content Directory Marketing Yahoo 98

Small Business Mavericks

AUGUST 22, 2012

Even if you produce great off-site content (and you should) that helps your website rank well in the search engines, your website visitors will get more value out of great content that you publish on your website. But it’s on-site SEO that will provide the greatest value for your readers.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. Today, pages are no longer the unit of publishing.

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Content Forums Privacy Small Business 93

Small Business Mavericks

MARCH 20, 2014

It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts.

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UGC Content Forums SEO 105

Small Business Mavericks

AUGUST 1, 2011

However, you can publish articles on your website and you can blog apart from your website. If you are going to publish articles that promote your website and drive traffic back to your website, then you want that content to be the highest quality possible. The same is true of onsite content designed to gain search engine rankings.

Marketing 110

Marketing Reputation SEO Engineering 110

Small Business Mavericks

JANUARY 7, 2014

I think the most fascinating part of this blog post at Search Engine Journal is that the best time to send out your e-mail newsletter depends on what you are writing about. It seems that the best time to publish a blog post is in the morning, and Mondays are high traffic days for blogs. Then again, you can’t be too sure.

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Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

MAY 29, 2013

Google Authorship is a program established by Google that allows you to become a trusted authority by publishing content associated with your name. If you want to make the search engines like your content and make your content more shareable on social media, start by giving your content a higher authority rating. Use Twitter cards.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

MARCH 1, 2012

Google have very kindly published all forty changes. If you publish content regularly, for example, on a blog, then combination of fresh content and improved local results could help drive your pages closer to the top of page one. In fact, not claiming your business could cause more harm over time.

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Google Small Business Compete YouTube 98

Small Business Mavericks

JUNE 2, 2014

In this case, Google is following the “rules” they’ve published and is punishing spammy, low-quality content tactics — because quality content is good for the searcher (Google’s “customer”). eBay did a study and published it stating that AdWords doesn’t work?

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Adwords Paid Search Small Business Google 93

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. But DO make sure your posts are optimized for the search engines. But don’t make the mistake of publishing anyone and everyone who sends you a guest post. Some mistakes are easy to overcome.

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Reputation SEO Blogger Publishing 98

Small Business Mavericks

JANUARY 21, 2014

My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. .” He qualified his statement later by saying it’s dead for SEO purposes. It was just like article marketing except that it was for mass production.

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SEO Small Business Blogger Price 93

Small Business Mavericks

AUGUST 28, 2015

More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. But is this all there is? There are plenty more online marketing tools.

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Press Release Directory Tools Marketing 70

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. What SEOmoz’s experience doesn’t tell us is whether or not the tweeter’s authority with the search engines has any effect on that ranking. Care to share the results?

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Case Study Press Release Small Business SEO 79

Small Business Mavericks

OCTOBER 12, 2012

The first step to any good Christmas marketing is to plan, design, and publish your seasonal web pages. That means you have to have a social media strategy, a search engine optimization strategy, a paid marketing strategy, and you need to link and sync those so that they operate together and not against each other.

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Engineering Strategy Publishing Social Media 98

Small Business Mavericks

MAY 12, 2012

There are others who publish two or three times a day. If you aim for daily, you’ll at least have the search engine visiting your site daily, and we know that fresh is best if you have the quality. .” We’ll leave it up to you to decide on the timing of your content. The main issue then is quality content.

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Feed Feedly Social Media Small Business 119

Small Business Mavericks

FEBRUARY 15, 2012

Search engines like Google have long understood this principle, using links as the recommendation currency. Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize.

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Content Directory Small Business SEO 93

Small Business Mavericks

JANUARY 17, 2012

The question then is whether or not to create an online presence published in two or more languages. However, they can be high maintenance with every major article published requiring a second copy that has been translated. You then need to ensure it isn’t marked as duplicate content by the search engines. population.

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SEO Guidelines Issues Publishing 98