How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog.
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