A Beginner’s Guide to Microsoft (Bing) Ads in 2023
Hootsuite
MARCH 16, 2023
Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL. Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners.
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