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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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31 free social media templates that will elevate your workflows

Sprout Social

YouTube marketing strategy template A lot goes into video marketing on YouTube. Success on the world’s second largest search engine starts with a commitment to organization. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Links from authoritative websites are still of course an important signal of authority to the search engines, but social media links now play an increasing and essential role in these calculations as well.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. It finds your customers Companies using traditional marketing methods (e.g. Answers Yahoo!