How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Meta data is essential to enabling your video to be found in search engines.
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Very few, is my bet.
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. search engine.
Is The Content Right On Your YouTube Ad?
Small Business Mavericks
DECEMBER 29, 2014
Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. “ There are two types of ads available to us on YouTube: . In-Display ads appear in YouTube search or in display and you are charged when the user clicks to watch it. The great thing about somebody who is looking at your ad on YouTube is that they are already interested in something they chose to view. That will give you the insight you need for getting the content right on your YouTube ad. Keep Them Interested.
Is YouTube Part Of Your Social Media Strategy?
MAY 26, 2011
YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 hours of video are uploaded every single minute (100% increase year over year). So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Use YouTube as a community more.
YouTube, Gmail, Google Places are Dead, Long Live Google Plus
APRIL 26, 2013
Will Google fold YouTube, Gmail and Places into Google Plus? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Merge YouTube, Gmail and Google Plus.
Eight Years of YouTube and What it Means to Brands [Infographic]
FEBRUARY 14, 2013
It’s also YouTube’s birthday. etc. We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube. Brands on YouTube. From a brand perspective, YouTube is still one of the bigger platforms whose potential has not yet been fully explored.
SEO Your YouTube Videos in 10 Steps
JUNE 22, 2012
In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. And that brings us to the purpose of this article: the process for optimizing your YouTube videos for search. 1. YouTube also gives us the option to upload transcript files for our videos. ” 8.
3 New Ways To Think About Amazon, YouTube And LinkedIn
AUGUST 29, 2013
YouTube Is Where Shoppers Do Research. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform. Who would have thought that YouTube''s commercial value extends to become a heavy influencer in the purchase decision? search engine. youtube. Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? adweek.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Search Engine Optimization Social Media
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. We are the TV generation, and your visitors expect video now when searching online. YouTube limits uploads to 10 minutes each. Content creators need to engage Facebookers.
The Most Popular News Sites on YouTube
AUGUST 31, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there.
5 Essential Underused YouTube Internet Marketing Tips
OCTOBER 7, 2011
Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them. Closed Captions. Embed Your Videos. Summary.
14 Ways to Promote Your Latest YouTube Video
NOVEMBER 1, 2012
If you’re like me, you put a lot of time, effort, and thought into your YouTube videos. Even if you don’t, since YouTube is the second most searched engine in the world (and owned by the #1—Google), there is good reason to make the most of each upload. Here are the 14 tasks bloggers should do whenever you upload a YouTube video to your YouTube channel.
Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry
JANUARY 18, 2011
I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. wrote: Hey, I was doing some competitive analysis for one of our Search Engine. noticed that your. marketing dallas.
Top 10 Twitter Tutorials on YouTube
JUNE 8, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Top 10 Twitter Tutorials on YouTube by Pam Dyer on June 8, 2010 Share We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. Pam Dyer said: NEW: Top 10 Twitter Tutorials on YouTube [link] Entertaining and educational [.]
Six Simple Steps to Optimize your Blog’s Video Content on YouTube
JUNE 18, 2014
YouTube is a widely-used search engine for videos its value shouldn’t be underestimated. There are millions of videos daily uploaded onto YouTube, so it is very important to optimize your videos at their top level to get more hits and even front page ranking. Six Simple Steps to Optimize your Blog’s Video Content on YouTube. Image va Flickr user jonsson.
How to Add Your YouTube Videos to Pinterest
AUGUST 8, 2012
But once I realized I could promote my YouTube videos on Pinterest, everything changed! I’ve spent a lot of time, effort and energy building my YouTube channels and I’ve made sure each video we upload is optimized and takes viewers to a page where they can sign up to be added to my blog’s mailing list. Here are ten quick steps to getting your YouTube videos onto Pinterest. 1.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. " YouTube Revenue To Hit $1.13 Seeing over a billion dollars roll in from video advertising in one year on YouTube points to something very interesting: Google dominates search advertising (which it does). Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising. From the article: "Google''s YouTube will generate an estimated $1.13
“The Social Media Revolution” Has Been Updated on YouTube
The Social Media Incubator
OCTOBER 20, 2011
A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. 2. That’s a no-brainer. 3.
The Babel Real Time Social Media Search Engine Launched
MARCH 22, 2011
So, I hate to be a tough critic here, but I would probably give The Babel, a real time social media search engine, a grade of C or D when it comes to the “real time part of the equation here. The Babel may be a good social search engine, but it certainly fails when it comes to “real time. and allows you to search data being generated in real time. Post on Google Buzz.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more.
Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
MARCH 26, 2011
In fact, it appears that all of this is because of organic search engine listings in the Google search engine. “Like most internet search engines, Google uses a large index of keywords and where those words can be found online. There is also apparently a YouTube video that was ranking well in the organic search results that Mr. Mike Dillard wanted taken down, as well.
YouTube Tuesday: Digital Ethnography
MARCH 2, 2010
Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Social Media Bootcamp: Facebook For Business » March 02, 2010 YouTube Tuesday: Digital Ethnography A few years back, Dr. Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Professionals in architecture and engineering (7 years) and management (6.3 years.
Five Tips to Improve SEO Using YouTube
Social Marketing Forum
NOVEMBER 22, 2010
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. YouTube facilitates this directly with ‘video responses’.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
It builds your authority in the eyes of Google, which is very, very important for search engine rankings. YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) You will get an extra gold star in search engine rankings because of it. By Gini Dietrich. Two ends of the spectrum and lots of smart comments in between. Guest Blogging.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
It’s “YouTube” not “The YouTube” It’s Twitter not “The Tweeterboard” You don’t “Twit” things on Twitter, you “Tweet” them. 10) Social media channels like Facebook and YouTube are constantly evolving. Don’t ignore blogging, tweeting and developing content for YouTube. So, here they are.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
YouTube. via YouTube. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. YouTube and Twitter are a close a second. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via VK.
Search Engine Marketing Job Opening
FEBRUARY 24, 2011
TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Access to one of the biggest and fastest growing partner channels on YouTube and transfer that success into other tiers of our network. Experience interacting with YouTube and understanding how videos gain visibility.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Four Worthwhile Link Sources. Social media.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Optimize your YouTube posts. Sources: Wired, Business Insider, Social Caffeine, Bitly, Mashable, Social Media Examiner, Social Media Today, Business2Community, Forbes, Entrepreneur, Huffington Post, Pew Research, eMarketer, OPEN Forum, Search Engine Land, New York Times. Facebook Google Plus Instagram LinkedIn Pinterest Social Media Social Media Marketing Twitter YouTube Google Vine
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. Search Engine Journal ). More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. Search Engine Journal ). Search Engine Journal ). Small businesses?
Social Media: The True Impact
APRIL 24, 2013
recent article was published by Texas A&M Engineer Research Magazine and presents some numbers for different social media networks: Facebook and Twitter combined have over 1 billion users. YouTube is the second largest search engine, preceded only by Google. Blog Social Media Boston Marathon business Chamber of commerce facebook Google social media twitter YouTube
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Set up a YouTube Channel. You can store your video’s on your channel and then embed them on your website using the embed codes generated by YouTube when you upload a video. Below is a YouTube Video about embedding: Search engines.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. ” The ultimate guide to video marketing on YouTube by iMedia Connection. ** 5 STARS.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Start with research: is your goal achievable?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. It’s my birthday and I have some great news! And I did. Do an audit to find out.
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. After spreading the word amongst our fangirl followers to trend #AlexFromTarget, we started adding fuel to the fire by tweeting about it to our bigger YouTube influencers. By Eleanor Pierce.