How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Meta data is essential to enabling your video to be found in search engines.
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Very few, is my bet.
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. search engine.
SEO Your YouTube Videos in 10 Steps
JUNE 22, 2012
In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. And that brings us to the purpose of this article: the process for optimizing your YouTube videos for search. 1. YouTube also gives us the option to upload transcript files for our videos. ” 8.
YouTube, Gmail, Google Places are Dead, Long Live Google Plus
APRIL 26, 2013
Will Google fold YouTube, Gmail and Places into Google Plus? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Merge YouTube, Gmail and Google Plus.
3 New Ways To Think About Amazon, YouTube And LinkedIn
AUGUST 29, 2013
YouTube Is Where Shoppers Do Research. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform. Who would have thought that YouTube''s commercial value extends to become a heavy influencer in the purchase decision? search engine. youtube. Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? adweek.
Eight Years of YouTube and What it Means to Brands [Infographic]
FEBRUARY 14, 2013
It’s also YouTube’s birthday. etc. We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube. Brands on YouTube. From a brand perspective, YouTube is still one of the bigger platforms whose potential has not yet been fully explored.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Search Engine Optimization Social Media
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. We are the TV generation, and your visitors expect video now when searching online. YouTube limits uploads to 10 minutes each. Content creators need to engage Facebookers.
5 Essential Underused YouTube Internet Marketing Tips
OCTOBER 7, 2011
Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them. Closed Captions. Embed Your Videos. Summary.
14 Ways to Promote Your Latest YouTube Video
NOVEMBER 1, 2012
If you’re like me, you put a lot of time, effort, and thought into your YouTube videos. Even if you don’t, since YouTube is the second most searched engine in the world (and owned by the #1—Google), there is good reason to make the most of each upload. Here are the 14 tasks bloggers should do whenever you upload a YouTube video to your YouTube channel.
Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry
JANUARY 18, 2011
I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. wrote: Hey, I was doing some competitive analysis for one of our Search Engine. noticed that your. marketing dallas.
“The Social Media Revolution” Has Been Updated on YouTube
The Social Media Incubator
OCTOBER 20, 2011
A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. 2. That’s a no-brainer. 3.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. " YouTube Revenue To Hit $1.13 Seeing over a billion dollars roll in from video advertising in one year on YouTube points to something very interesting: Google dominates search advertising (which it does). Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising. From the article: "Google''s YouTube will generate an estimated $1.13
Six Simple Steps to Optimize your Blog’s Video Content on YouTube
JUNE 18, 2014
YouTube is a widely-used search engine for videos its value shouldn’t be underestimated. There are millions of videos daily uploaded onto YouTube, so it is very important to optimize your videos at their top level to get more hits and even front page ranking. Six Simple Steps to Optimize your Blog’s Video Content on YouTube. Image va Flickr user jonsson.
How to Add Your YouTube Videos to Pinterest
AUGUST 8, 2012
But once I realized I could promote my YouTube videos on Pinterest, everything changed! I’ve spent a lot of time, effort and energy building my YouTube channels and I’ve made sure each video we upload is optimized and takes viewers to a page where they can sign up to be added to my blog’s mailing list. Here are ten quick steps to getting your YouTube videos onto Pinterest. 1.
The Babel Real Time Social Media Search Engine Launched
MARCH 22, 2011
So, I hate to be a tough critic here, but I would probably give The Babel, a real time social media search engine, a grade of C or D when it comes to the “real time part of the equation here. The Babel may be a good social search engine, but it certainly fails when it comes to “real time. and allows you to search data being generated in real time. Post on Google Buzz.
Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
MARCH 26, 2011
In fact, it appears that all of this is because of organic search engine listings in the Google search engine. “Like most internet search engines, Google uses a large index of keywords and where those words can be found online. There is also apparently a YouTube video that was ranking well in the organic search results that Mr. Mike Dillard wanted taken down, as well.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more.
Search Engine Marketing Job Opening
FEBRUARY 24, 2011
TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Access to one of the biggest and fastest growing partner channels on YouTube and transfer that success into other tiers of our network. Experience interacting with YouTube and understanding how videos gain visibility.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
It builds your authority in the eyes of Google, which is very, very important for search engine rankings. YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) You will get an extra gold star in search engine rankings because of it. By Gini Dietrich. Two ends of the spectrum and lots of smart comments in between. Guest Blogging.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Professionals in architecture and engineering (7 years) and management (6.3 years.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
It’s “YouTube” not “The YouTube” It’s Twitter not “The Tweeterboard” You don’t “Twit” things on Twitter, you “Tweet” them. 10) Social media channels like Facebook and YouTube are constantly evolving. Don’t ignore blogging, tweeting and developing content for YouTube. So, here they are.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
YouTube. via YouTube. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. YouTube and Twitter are a close a second. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via VK.
The Implications of Voice Search on Video Marketing and SEO
SEPTEMBER 5, 2016
This new approach to the traditional internet search can have a huge influence over the amount of times a site comes up in search engine results, and the volume of search traffic directed towards it. Google Marketing Vimeo YouTube video marketing voice search voice search seo voice search video marketing youtube for business youtube marketing youtube strategy youtube video marketing
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Four Worthwhile Link Sources. Social media.
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Optimize your YouTube posts. Sources: Wired, Business Insider, Social Caffeine, Bitly, Mashable, Social Media Examiner, Social Media Today, Business2Community, Forbes, Entrepreneur, Huffington Post, Pew Research, eMarketer, OPEN Forum, Search Engine Land, New York Times. Facebook Google Plus Instagram LinkedIn Pinterest Social Media Social Media Marketing Twitter YouTube Google Vine
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Set up a YouTube Channel. You can store your video’s on your channel and then embed them on your website using the embed codes generated by YouTube when you upload a video. Below is a YouTube Video about embedding: Search engines.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. Search Engine Journal ). More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. Search Engine Journal ). Search Engine Journal ). Small businesses?
Social Media: The True Impact
APRIL 24, 2013
recent article was published by Texas A&M Engineer Research Magazine and presents some numbers for different social media networks: Facebook and Twitter combined have over 1 billion users. YouTube is the second largest search engine, preceded only by Google. Blog Social Media Boston Marathon business Chamber of commerce facebook Google social media twitter YouTube
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Advertising Bans. and is listed first.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Start with research: is your goal achievable?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. ” The ultimate guide to video marketing on YouTube by iMedia Connection. ** 5 STARS.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. It’s my birthday and I have some great news! And I did. Do an audit to find out.
Customer Satisfaction: Social Media Websites Rank Among The Worst
The Realtime Report
JULY 22, 2014
Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. YouTube has increased 3% to 73, matching the average of the “all other” social media category, which includes Instagram, Reddit, and Tumblr.
How to Get Found Where Your Buyers are Looking: Web Presence Optimization
JUNE 11, 2013
It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines.