Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point.

Examples 97

Examples Template Templates How To 97

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition. Successful crisis communication examples from the last five years. Why is it important to learn from the work of others? Sales and revenue.

Examples 104

Examples Brands Sentiment Reputation 104

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. This swift response allowed Starbucks to get out in front of the problem and minimize reputational damage.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 84

Loyalty Brands How To Discount 84

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. These are questions you might’ve asked yourself more than once. abercrombie Replying to @sydney? And it’s all yours.

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. Take the example of the viral frenzy around the Stanley Quencher tumblers.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 112

Patterns Sentiment Analysis Proposal 112

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. What are the benefits of applying AI analytics?

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 103

Process Sentiment Analysis Applications 103

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? Another 56% expect all offers to be personalized.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 98

Reputation System Brands Knowledge Base 98

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. Their team is also extremely engaged on social.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, the United States may be annotated as The United States of America, The US and U.S.

Brands 83

Brands Sentiment Analysis Marketing 83

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers. For example, Simpli.fi

Analytics 83

Analytics Conversation Brands Sentiment 83

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 62

Report Atlassian Brands Sentiment 62

Keyhole.co

FEBRUARY 8, 2024

Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 24, 2024

Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

SEPTEMBER 10, 2020

Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. For example, a UX audit could help you uncover customer bottlenecks or drop-off points.

Tips 121

Tips Sentiment Marketing Real Estate 121

agora pulse

NOVEMBER 10, 2020

Checking engagement on a social media analytics tool. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Another example of a social media analytics tool. A social media analytics tool example, Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Koka Sexton

AUGUST 10, 2023

For example, teams can use analytics to understand customer preferences and behaviors, enabling them to create more targeted sales strategies that resonate with customers. This includes understanding which channels drive the most engagement, the best time to generate leads, and the most effective types of content to use for customer outreach.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. 1 Analytics Tool for Growth Beautiful reports. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 9, 2023

We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. There are two main aspects of internal communication: employee engagement and internal marketing. What is corporate communications?

Skills 107

Skills Template Templates Travel 107

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Nike is a solid example of a brand executing its mission and beliefs. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. If sentiment is trending up or down.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. is the best way to reach a large audience and engage them. is the best way to reach a large audience and engage them. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

JUNE 19, 2020

A CEO committed to personal engagement sends the message, “We’re a company that wants a personal connection with you,” can greatly increase prospects’ confidence in making purchases and recommending products to peers. Tweets with links, for example, garner 86% more Retweets than those without. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52