Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. And the challenges don’t end there.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Industry 92

Industry Influencer Trends Marketing 92

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Direct Marketing Observations

OCTOBER 27, 2023

Not like it threatens my life or heaven forbid, it involves manual labor, but aspects of it can certainly be a drag on my psyche, my energy, and my hope for humanity. My job is that, and more at times, as I work in social media. Learn about media literacy, critical thinking, and how social media algorithms work.

Social Media 130

Social Media How To Privacy News 130

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

Social Media 99

Social Media Marketing Social Media Management Report 99

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you love Twitter for marketing?

Social Media Management 187

Social Media Management Social Media Tips Content 187

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations.

Campaign 304

Campaign Brands Influencer Collaboration 304

agora pulse

JUNE 4, 2020

College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. Attracting New Students.

Social Media 112

Social Media Committee How To Guidelines 112

Social Media Strategies Summit

JULY 19, 2023

The brand shared over a dozen posts on TikTok before and during the event as part of a comprehensive three-month engagement campaign, including a dance challenge featuring Real Madrid soccer star Vinicius Jr. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

Brands 130

Brands Energy Sports Fashion 130

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. When Pausing Social Media Content Makes Sense.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here.

B2B 62

B2B Company Social Media Apple 62

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 79

Guidelines Template Templates Social Media 79

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 80

Real Estate Social Media HootSuite Instagram 80

The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. Before the Event: Drive Awareness, Intention, and Planning. During the Event: Be Available and Enable Participants to Tell the Story.

Eventful 81

Eventful Geotagging Tips Energy 81

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

Social Media 116

Social Media Discount Loyalty Energy 116

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? The goal was reached by Energi Nord On the page, the goal was to reach 5,000 lamps which equals 125,000 Likers. They came up with a good and fun idea that could go viral by using social media.

CSR 249

CSR Meeting Social Media Energy 249

Convince & Convert

DECEMBER 14, 2017

The Social Side of Educators. They catch up on social media just like the rest of us. So for companies that want to speak to educators, there’s no better place than social. In many ways, social media is the perfect marketing medium for reaching educators. Teachers are humans, too. How-To Videos.

Social Media 117

Social Media Strategy Education Consultant 117

ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. bots and messenger marketing? There’s so much we could do.but what should we do?

Energy 46

Energy Trends Social Media Blogger 46

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I’m not much of a brand marketer.

Strategy 103

Strategy Marketing Startup System 103

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Company 89

Company Social Media Instagram Social Media Management 89

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

The Realtime Report

JANUARY 31, 2023

In addition to continuing to focus on financial education, IM Academy developed programs in new verticals, including a travel and lifestyle service and academies on social media marketing and mindset development. It’s the energy you bring to the table.

Education 103

Education Travel Energy Eventful 103

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Stories about the rainfall. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

Marketing 138

Marketing Class Skills Trends 138

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 116

Report Social Media Social Media Management Project 116

Buffer Social

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. So, dig into social media, fire up some keyword research tools , and get nosy about what your audience is buzzing about. 

Tips 112

Tips Content Startup LinkedIn 112

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

Postcron

JUNE 18, 2018

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. How do I put the social into my social media strategy? Where is everybody?

Social Media 101

Social Media How To Hashtag Authentication 101

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy?

Platform 78

Platform Social Media Small Business Instagram 78

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. This is key to excellent marketing. Posted by Starbucks on Tuesday, September 27, 2016.

Engagement 102

Engagement Video Social Media Issues 102