Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation.

Marketing 367

Marketing Syndication Adwords News 367

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. With a global pandemic shutting literally everything down, “life as we know it” changed forever in what has been quite an extraordinary confluence of circumstances.

Data 265

Data Wikimedia Analytics Aggregator 265

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

Advertising 218

Advertising Facebook System Platform 218

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation.

Marketing 195

Marketing Syndication Adwords News 195

Audiense

DECEMBER 22, 2020

Let’s be honest this year has been a s**t show, right? But we all know it could have been much worse! As the ever optimist I’ll skip complaining about 2020 and focus on what could make an amazing 2021! Here are a few trends to look out for.

Trends 193

Trends 193

Social Media Today

DECEMBER 22, 2020

Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts.

Instagram 218

Instagram Research Marketing 218

Awario

DECEMBER 23, 2020

IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion.

Brands 139

Brands Instagram Video 139

agora pulse

DECEMBER 22, 2020

Bonus Material: SMART Goals Ebook. Struggling to put together a social media content strategy? Or just need ideas for making the most of your existing one? Grab these ideas for crafting one that works best for you. I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers.

Social Media 126

Social Media Strategy Content How To 126

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function.

B2B 118

B2B Marketing Startup Apple 118

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

DECEMBER 21, 2020

Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking.

Trends 218

Trends 218

Forbes Social Media

DECEMBER 20, 2020

A French version of Michael Jackson's Billie Jean has been trending on social media, replacing the English words with French food words.

Trends 132

Trends Social Media Travel 132

Amy Porterfield

DECEMBER 23, 2020

Be your most confident self online in 2021 I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?” Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods! […]. The post #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes appeared first on Amy Porterfield | Online Marketing Expert.

Facebook 109

Facebook Marketing How To Instagram 109

WebInKnow

DECEMBER 22, 2020

Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! Yet I’ve noticed many organizations are still only producing long form content.

Content 98

Content Marketing Instagram Organization 98

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

DECEMBER 21, 2020

TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities.

Small Business 218

Small Business Resources Marketing 218

Forbes Social Media

DECEMBER 19, 2020

For a year that was incredibly depressing month after month, and even from a political standpoint was emotionally draining no matter which side of the aisle you were on, the one minor positive is that many of us started reading more books.

Social Media 111

Social Media 111

BeingOptimist

DECEMBER 23, 2020

Facebook could be a tricky place for many of us. Why? Because they keep changing the website’s interface every now and then. New updates come and go, and we do not even realize how much time has passed since we have been using social media. However, in this blog, we will be giving you a solution on how to hide your birthday on Facebook just in case you are being about it.

How To 94

How To Facebook Privacy iPhone 94

Keyhole.co

DECEMBER 22, 2020

Updated on December 21st, 2020. Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer.

Influencer 94

Influencer Instagram Tips Hashtag 94

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

DECEMBER 22, 2020

A UK MP recently proposed a new law which would require social platforms to add labels to all digitally altered images.

Proposal 218

Proposal Platform 218

Forbes Social Media

DECEMBER 24, 2020

You don’t expect a hip hop artist championing female empowerment to dress like she’s a 1950’s movie star housewife, but Qveen Herby is full of surprises. She and her best friend even have their own makeup business, peppered with playful copy.

Social Media 110

Social Media 110

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

Social Media 78

Social Media Template Templates Marketing 78

Social Media Strategery

DECEMBER 22, 2020

This post originally appeared on MarketingProfs. The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. While true culture change takes time, one of the best ways to start is by integrating it into your employees’ professional development plans.

B2B 65

B2B Marketing Sample Samples 65

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

DECEMBER 22, 2020

YouTube has added a new element to its TikTok-like 'Shorts' function, with a new shortcut on the home screen.

YouTube 218

YouTube 218

Forbes Social Media

DECEMBER 22, 2020

In the spirit of the internet and in the unique way that memes can bring us together in relatable camaraderie, here is a rundown of this historically garbage year, 2020, told in memes.

Meme 99

Meme Social Media 99

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

Social Media 78

Social Media Template Templates Marketing 78

Later

DECEMBER 20, 2020

Never miss a social media moment! Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers. With Later , you can digitally plan all of your posts for Instagram, Facebook, Twitter, Pinterest and TikTok from one easy-to-use dashboard.

Patterns 68

Patterns Social Media Management Hashtag Instagram 68

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Discover just how easy it is to boost SEO with social media.

Social Media

Social Media Today

DECEMBER 21, 2020

TikTok has added a new 'Year in Review' option to showcase your personal top trends in the app from 2020.

Review 218

Review Engagement Trends 218

Forbes Social Media

DECEMBER 23, 2020

Telegram's founder says the company needs to raise "a few hundred millions dollars per year" by charging for services.

Company 110

Company Social Media 110

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

Social Media 78

Social Media Template Templates Marketing 78

Digimind

DECEMBER 22, 2020

?? “Young people need to be asked what matters to them, not told what matters.” - Jeff Martin, CEO of Tribal Brands Inc.??.

Marketing 72

Marketing Brands Trends Social Media 72

Social Media Today

DECEMBER 21, 2020

Facebook has outlined some changes to its messaging services in Europe due to updates EU digital privacy laws.

Privacy 217

Privacy Facebook 217