Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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Teaching Social Media—Adding To K-12 Curriculum

Forbes Social Media

Along with "reading, writing and arithmetic," the social media 3Rs could perhaps include "research, responsibility and respect.

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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 210
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Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 216
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Tips for Writing Great AI Content: It’s About More than AI Prompts

Ignite Social Media

Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.

Tips 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Relationship Marketing Can Strengthen All Your Partnerships w/ Jessika Phillips

The Social Media Hat

Partnership Unpacked, Episode 26, with Jessika Phillips The post How Relationship Marketing Can Strengthen All Your Partnerships w/ Jessika Phillips appeared first on The Social Media Hat.

Marketing 160
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Should You Create a Tailored Leads Campaign Over the Manual Setup?

Jon Loomer

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.

Campaign 178

More Trending

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Pay for Your Social Media Account? Answers Vary Greatly By Age

Ignite Social Media

Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. 100 is the average response for all age

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[Product Update] New AI segment naming, GWI improvement, and more!

Audiense

We are so excited to let you know about our latest product plans and recent launches that we have included ‘what’s new ’, ‘what’s better’ and ‘what’s coming next’ in our summer 2023 product update.

Products 148
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Unilever taps into #CleanTok craze with global TikTok partnership

Social Media Today

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

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Realize Your Potential: The Profound Impact of a Growth Mindset

Janet Fouts

When life is humming along beautifully it can feel almost too good to be true. As humans, we often have the thought “This is good, but when is the other shoe gonna drop?” We can flip from the joy of thinking, “Wow, things are going great right now!” to gloomy thoughts of, “This can’t last, something’s bound to go wrong.” That feeling of impending doom squelches what should be a happy moment, right?

Discount 127
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Musk Incites Anti-Vaccine Conspiracists By Mischaracterizing Peter Hotez

Forbes Social Media

Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.

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Remaining Human in a World of AI

WebInKnow

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

Marketing 128
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Twitter’s New ‘Highlights’ Tab is Now Available to Twitter Blue Subscrbers

Social Media Today

A new option to highlight your top performing tweets.

Twitter 214
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Strategies to Reignite Employee Advocacy Shares

Oktopost

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

Strategy 118
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Elon Musk And Mark Zuckerberg Vow To Fight In Cage Match (Seriously)

Forbes Social Media

Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.

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How to Boost Your Content in the YouTube Algorithm

Buffer Social

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?

YouTube 110
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Pinterest Joins New Program That Aims to Improve Safety Elements for Young Users

Social Media Today

The program aims to address the mental health impacts of social media use.

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#582: The Listening Mindset: My Secret For Understanding My Audience Intimately

Amy Porterfield

Listen on… How I’ve become a better listener (& how it’s helped me take a lot of the guesswork out of business growth). I’m going to let you in on a little secret — listening to your audience can make a huge difference when it comes to your business’ bottom line. When you […] The post #582: The Listening Mindset: My Secret For Understanding My Audience Intimately appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Exclusive: TikTok Confirms Some U.S. User Data Is Stored In China

Forbes Social Media

TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.

Data 145
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How Buffer’s Content Team Uses AI

Buffer Social

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.

Team 109
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6 Ways That Images Can Increase Your Conversion Rates [Infographic]

Social Media Today

Visual elements play a key role in grabbing attention in busy social feeds.

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87 Best TikTok Username Ideas [Free Username Generator]

Hootsuite

Ever seen a trendy TikTok username that you wished was yours? Coming up with creative and catchy TikTok username ideas can be a brain-breaker. You want to be funny, cute, witty, smart, daring, cool, and edgy all at the same time. Lucky for you, our new TikTok username generator is here to help you conjure the perfect username for your TikTok account.

Travel 103
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Viral Video Hypes Fear Of ‘Military Movements’ In California For Absolutely No Reason

Forbes Social Media

Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.

Video 120
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Generative AI is changing everything

Audiense

Artificial intelligence (AI) has revolutionized market research. Generative AI is just getting started and it has already managed to knock the metaverse and Web3 off the front pages. For good reason. It's not that they aren’t important - the metaverse is as real to Generation Alpha (birth year 2010+) as the real world is to us but Generative AI is practically and applicably useful to almost everything we do.

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Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets

Social Media Today

Elon Musk is keen to combat spammy replies, which could impact tweet strategies.

Trends 176
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FINRA and Social Media: 7 Tips to Stay Compliant

Hootsuite

FINRA is the Financial Industry Regulatory Authority. It’s a not-for-profit organization authorized by the U.S. government to oversee broker-dealers in the United States. They operate under the oversight of the Securities and Exchange Commission (SEC). FINRA’s overarching goals are to protect investors and ensure market integrity. The FINRA social media goals are the same.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Will Block All News Stories On Facebook And Instagram In Canada After New Law Demands Payment To Publishers

Forbes Social Media

Meta will block news on Facebook and Instagram in Canada over a newly-passed law requiring tech companies to compensate news organizations for posting or linking to their work.

News 115
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5 ways brands can use UGC to boost sales & broaden their customer base

Audiense

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. Why? UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media. More importantly, social media makes it very easy for smart retailers to execute affordable and effective UGC campaigns.

UGC 78
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Instagram Will Now Allow Users to Download Publicly Posted Reels Content

Social Media Today

Another way to enable broader sharing of Reels content.

Content 196
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How to Make a Standout Social Media Portfolio [Free Template]

Hootsuite

Are you an aspiring social media manager or creator looking to showcase your work? Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. In this step-by-step guide, we’ll discuss how you can create an effective and jaw-dropping portfolio that will get you noticed by your dream collaborat

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No, Garth Brooks Didn’t Cancel His Bar’s Grand Opening Over Anti-Trans Backlash

Forbes Social Media

Have you seen claims on social media sites like Twitter and Facebook that Garth Brooks has cancelled the grand opening of his new bar in Nashville? It's completely fake.