Social Media Today
SEPTEMBER 15, 2020
Facebook is facing a major celebrity boycott, with several big-name stars suspending their Facebook and Instagram accounts in protest over the platform's facilitation of hate speech.
Jon Loomer
SEPTEMBER 16, 2020
[NOTE: This post has been updated and completely rewritten from an original publication.]. The power of Facebook ads is found within the targeting. And targeting those who are closest to your business using Facebook website custom audiences is one of the best and most effective ways to do it. I don’t care how perfect the ad copy, imagery, bidding, and optimization are, it’s imperative that you target the people most likely to perform your desired action.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Realtime Report
SEPTEMBER 18, 2020
5 Ways Seniors Can Safeguard Against Cyber Criminals Stealing Their Identity. As the use of personal computers and cell phones has grown over the last two decades, identity theft has surged. One study found that over 14 million consumers were victims of identity fraud in 2018, and that their out-of-pocket costs totaled $1.7 billion. Seniors have been particularly vulnerable in recent years to online scams and telemarketing tricks.
Ignite Social Media
SEPTEMBER 14, 2020
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. In large due to the coronavirus pandemic, consumer behaviors have shifted across the board. Not only are people using social media differently, but purchase behaviors have changed.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
SEPTEMBER 17, 2020
With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.
Jon Loomer
SEPTEMBER 14, 2020
Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. This post is meant to provide some clarity. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
agora pulse
SEPTEMBER 15, 2020
Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix. “Social media manager” is now an essential position for companies to fill and the expectations are higher than ever.
Social Media Today
SEPTEMBER 15, 2020
Reports indicate that The White House will indeed support the terms of Oracle's new partnership with TikTok, which will keep the app operational in the US.
Jon Loomer
SEPTEMBER 15, 2020
[NOTE: This post has been updated and completely rewritten from an original publication.]. If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. You can do this. Both parties need to have Business Manager accounts.
SocialFish
SEPTEMBER 12, 2020
With a number of businesses going global today, international business grows at an extremely fast pace, so the translation services become more and more demanded. Yet, what’s getting even more demanded is the localization. If you’re a developer, perhaps, you have already heard about localization in general or might have even worked with it. In such a case, you probably know it as l10n and that it can be a serious headache when it comes to development.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Hootsuite
SEPTEMBER 16, 2020
Mistakes happen. Instagram mistakes, unfortunately, happen in public. To avoid the unique humiliation that comes with an Instagram faux-pas, read on to discover the 13 most common blunders brands make on the social platform—and, more importantly, how to avoid them. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. 1.
Social Media Today
SEPTEMBER 17, 2020
Facebook has published the latest version of its Global State of Small Business report, which looks at the ongoing impacts of COVID-19 on business activity.
Jon Loomer
SEPTEMBER 15, 2020
[NOTE: This post has been updated and completely rewritten from an original publication.]. The power of Facebook ads is found within the targeting. And targeting those who are closest to your business using Facebook website custom audiences is one of the best and most effective ways to do it. I don’t care how perfect the ad copy, imagery, bidding, and optimization are, it’s imperative that you target the people most likely to perform your desired action.
SocialFish
SEPTEMBER 12, 2020
Starting as a freelance translator is even more beneficial than ever before as most businesses and interactions happen online, which means that people constantly seek for those specialists who are capable of working remotely. Moreover, only freelancers can meet certain schedules and be flexible enough to meet a particular request. Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle d
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
SEPTEMBER 17, 2020
Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales. That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords.
Social Media Today
SEPTEMBER 17, 2020
Twitter will call on all US election candidates to review their account security as part of a new measure to protect the integrity of the election process.
Jon Loomer
SEPTEMBER 14, 2020
[NOTE: This post has been updated and completely rewritten from an original publication.]. If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. You can do this. Both parties need to have Business Manager accounts.
SocialFish
SEPTEMBER 12, 2020
With a number of businesses going global today, international business grows at an extremely fast pace, so the translation services become more and more demanded. Yet, what’s getting even more demanded is the localization. If you’re a developer, perhaps, you have already heard about localization in general or might have even worked with it. In such a case, you probably know it as l10n and that it can be a serious headache when it comes to development.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
SEPTEMBER 14, 2020
Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on
Social Media Today
SEPTEMBER 18, 2020
Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.
Sprout Social
SEPTEMBER 14, 2020
Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.
SocialFish
SEPTEMBER 12, 2020
Starting as a freelance translator is even more beneficial than ever before as most businesses and interactions happen online, which means that people constantly seek for those specialists who are capable of working remotely. Moreover, only freelancers can meet certain schedules and be flexible enough to meet a particular request. Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle d
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
SEPTEMBER 16, 2020
15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and, by far, the biggest jump into ecommerce after Facebook Marketplace and Shop Pages.
Social Media Today
SEPTEMBER 17, 2020
Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.
Jon Loomer
SEPTEMBER 13, 2020
Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. This post is meant to provide some clarity. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.
Sprout Social
SEPTEMBER 15, 2020
While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not.
Advertisement
Discover just how easy it is to boost SEO with social media.
Hootsuite
SEPTEMBER 14, 2020
Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. These tools will save you more time, money, and energy than you can even imagine. They also help you create a successful advertising campaign with more traffic, more leads, more conversions—you name it.
Social Media Today
SEPTEMBER 15, 2020
Facebook has launched a new initiative to help support to battle against climate change and connect Facebook users to accurate climate information.
agora pulse
SEPTEMBER 16, 2020
We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning. So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch.
Quintly
SEPTEMBER 17, 2020
As a marketer, you know that high-quality, relevant content can help you drive more targeted traffic to your website and boost your brand’s reputation. It can also help you convert website traffic into paying customers.
Hootsuite
SEPTEMBER 15, 2020
Staring at your phone’s tiny screen and typing on its tiny keys to reply to each Instagram DM you receive is not the most efficient way to interact with your customers. But those days are over. As of April 2020, any Instagram user in the world can send an Instagram DM online, from their PC or Mac, as well as from their phone. *Sliding into your DMs*.
Expert insights. Personalized for you.
218 
Let's personalize your content