Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now? Let’s run through what you need to know… Optimization for Eight Events Only.
Social Media Today
MAY 12, 2021
TikTok has updated its Safety Center with a range of new resources to help parents and carers better understand the tools and processes in place to protect users.
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Audiense
MAY 10, 2021
When you’re trying to resonate with hundreds of thousands of people with varying needs and preferences, marketing segmentation is a must. This allows you to deliver messages and experiences that are highly relevant to different types of customers. Yet if you’re only limiting yourself to the basics such as demographic and geographical segmentation, your efforts will also have limitations.
Ignite Social Media
MAY 13, 2021
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings to share with you. First, though, here’s a little background. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Socialmedia.biz
MAY 9, 2021
The use of social media for communication has gained traction over the years. The total number of social media users in the world has crossed the 3.5 billion mark. Organizations, entrepreneurs, lobby groups, and other professionals worldwide are using social media to drive their agenda. Without a doubt, researchers can leverage the high number of social media users to disseminate their research.
Social Media Today
MAY 12, 2021
Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Amy Porterfield
MAY 13, 2021
The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap I use for scaling so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be […]. The post #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
MAY 11, 2021
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.
Social Media Today
MAY 12, 2021
Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.
Oktopost
MAY 12, 2021
If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? The answer is not hitting the lottery or getting purchased by Warren Buffett. It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better.
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A beginner's guide to social media automation tools and getting automation right.
Later
MAY 12, 2021
Ever wondered if there’s a way to cheat the Instagram algorithm? In short, the answer is yes — and there’s no need for shady tactics like engagement pods or pay-per-like schemes. Simply understanding how the algorithm works , and how to optimize your content strategy for it, is the best way to gain an advantage. Can You Really Cheat the Instagram Algorithm?
Sprout Social
MAY 11, 2021
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work.
Social Media Today
MAY 11, 2021
Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.
Oktopost
MAY 12, 2021
Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Or Catch us on YouTube: Episode Summary. Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Tran
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Awario
MAY 12, 2021
For today’s marketer, standing out and keeping up with the swift current of the digital age is no easy task. New social media channels spring to life and steal the stage regularly, while the appeal of well-established “old guard” slowly dissolves as they’re often forced to play catch-up. Twitch is among these disruptive newcomers.
Ignite Social Media
MAY 11, 2021
Have you heard of Instagram Restrict? Surprisingly, not many people have. Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts.
Social Media Today
MAY 11, 2021
YouTube has launched a new, $100 million fund to pay Shorts creators, while it's also added some new creative tools to the option.
The Realtime Report
MAY 14, 2021
How To Showcase Your. Product from Every Angle. Media optimization is something that all businesses need to be concerned with today. One of the key areas here is making sure that your product images look incredible. After all, one of the drawbacks associated with online shopping is that people cannot see the items in person before they buy. However, with a 360-degree product showcase , you can make sure that this does not matter!
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Later
MAY 11, 2021
Burnout can affect everyone. And with the increase of video calls, social media scrolling, and working from home, there’s never been a better time to check in with your mental health. We spoke with Dr. Michaela Dunbar , clinical psychologist and founder of @myeasytherapy , to discuss what burnout is, how it differs from stress, and several ways to identify and combat it.
Socially Sorted
MAY 9, 2021
If you've been struggling to find the best free social media management tool then Agorapulse just made it a whole lot easier for you. In this new video I share how anyone can get started with Agorapulse (no matter your budget) and 7 reasons why I think it's the best free social media management tool. […]. The post Agorapulse is the Best FREE Social Media Management Tool (NEW Video) appeared first on Socially Sorted.
Social Media Today
MAY 13, 2021
Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.
The Realtime Report
MAY 13, 2021
Bitcoin Mining Consumes. 8x More Electricity Than. Google and Facebook Combined. Data acquired and calculated by Finbold indicates that bitcoin’s estimated annual electricity consumption of 143 TWh as of May 5, 2021, is at least eight times higher than Facebook and Google’s combined consumption of 17 TWh. The social network consumption stands at 12 TwH while Google’s annual energy usage is at 5 TWh.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
MAY 12, 2021
The HOPE Foundation has operated a hospital in Kolkata for 20 years. Clubhouse icon and artist-activist Drue Kataoka partnered with Sonal Chokshi, founder of the South Asia Culture Club, and HOPE leadership including Alexandra Mysoor, to raise $175K in funds for Covid-19 relief in India. Here's how.
WebInKnow
MAY 12, 2021
My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”.
Social Media Today
MAY 10, 2021
Facebook's launching a test of new warning prompts when users attempt to share an article that they haven't opened and read.
The Realtime Report
MAY 12, 2021
Avon Launches on TikTok with. #LiftLockPop Hashtag Challenge. Avon, the global beauty company, has made its debut onto TikTok as it pushes forward with its impressive digital transformation journey. The brand is built on a long and trusted model of social selling and over the past 12 months, responding to the Covid-19 pandemic, has accelerated its omnichannel experience enabling customers to have more flexibility in the way they shop.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
MAY 10, 2021
Marcus DiPaola posted a video introducing his girlfriend to his TikTok audience. Never did he think he would be creating a hostage situation duet trend, but that's just the magic behind TikTok.
Later
MAY 11, 2021
Finding ways to streamline your workflow as a social media manager can be a huge advantage. With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. Here are six ways to streamline your workflow as a social media manager: 6 Ways to Streamline Your Workflow as a Social Media Manager.
Social Media Today
MAY 10, 2021
Twitter has long been a great community-building and outreach tool - but can it help generate more conversions?
The Realtime Report
MAY 10, 2021
In Conversation With: The Founder of. The First Social Media Platform. Web Masters is a podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. You can listen to the latest episode here and read more about the episode in the transcript here. Tom Truscott, founder of Usenet, speaks with Aaron Dinin to discuss how he accidentally created the first social media platform.
Forbes Social Media
MAY 8, 2021
The U.S. Food and Drug Administration (FDA) could expand emergency use authorization (EUA) for use of the Pfizer/BioNTech Covid-19 mRNA vaccine to those 12 to 15 years of age as early as this coming week.
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