Jon Loomer

APRIL 28, 2023

Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&

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Tourism Travel Advertising Privacy 198

The Social Media Hat

APRIL 4, 2023

Strategic partnerships offer numerous benefits for businesses that are looking to grow and expand. The post Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business appeared first on The Social Media Hat.

Social Media 183

Social Media Marketing 183

The Realtime Report

APRIL 13, 2023

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 million small businesses account for 99.9% of all U.S. businesses, yet volatility is astronomical.

Marketing 172

Marketing ROI Small Business Yahoo 172

Social Media Today

APRIL 3, 2023

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

Social Media Management 178

Social Media Management Social Media Communities Platform 178

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Audiense

APRIL 25, 2023

If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?

Brands 191

Brands Campaign How To 191

Bill Hartzer

APRIL 28, 2023

WisTL Corp has launched a web-based app to help you explore the locations of where TV series and movies were filmed. Through a global map and through “WisTLing-distance”, you can see where stars filmed scenes from your favorite television series or movies. Where Was Iron Man Filmed? I used the WisTLing app to explore a few of the movies that they have uploaded to the database of filming locations.

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Film Tourism Discount Travel 166

The Social Media Hat

APRIL 10, 2023

Learn how to make the most of your time on LinkedIn. The post 5 Steps to Building Strong Relationships on LinkedIn appeared first on The Social Media Hat.

LinkedIn 192

LinkedIn Social Media How To Influencer 192

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online.

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Social Media HootSuite How To Reputation 145

Social Media Today

APRIL 3, 2023

Here’s a look at how Twitter’s verification process has evolved, and is evolving, over time.

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Process Twitter 212

Forbes Social Media

APRIL 9, 2023

When a photo appeared online last week showing the ‘W’ covered up on the sign outside Twitter’s headquarters in San Francisco, many assumed it was a photoshopped image. But CEO Elon Musk appears to have confirmed it was real on Sunday night and he’d like Twitter to be known as “Titter”.

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Twitter Social Media 145

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Bill Hartzer

APRIL 4, 2023

It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m verified on Twitter. I’m actually eligible to run political ads on Facebook.

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Facebook Notification Process Twitter 158

Jon Loomer

APRIL 26, 2023

I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for this to be fixed. And I’m already seeing the positive impact of that fix. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos

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Video Instagram Cost Groups 185

The Social Media Hat

APRIL 16, 2023

Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.

Influencer 177

Influencer LinkedIn How To Marketing 177

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

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HootSuite Metrics Analytics Instagram 145

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Social Media Today

APRIL 6, 2023

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

Twitter 208

Twitter 208

Forbes Social Media

APRIL 7, 2023

Matt Taibbi, a journalist who worked on the "Twitter Files" series of articles about old business decisions at Twitter, has said he’ll no longer use the social media platform.

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Twitter Social Media Platform 145

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.

Brands 129

Brands ROI Authentication UGC 129

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. It typically starts with a distrust of Meta. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

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Eventful Conversation URL API 180

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Social Media

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 169

B2B Influencer Brands Marketing 169

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixD

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Social Media MySpace Tumblr Foursquare 145

Social Media Today

APRIL 9, 2023

The White House is looking to recruit hundreds of social media influencers to seed key messages.

Influencer 208

Influencer Social Media 208

Forbes Social Media

APRIL 4, 2023

Twitter added a warning to NPR’s Twitter account on Tuesday, declaring it as “state-affiliated media,” a label that’s typically been reserved for foreign media outlets that represent the official views of the government, like Russia’s RT and China’s Xinhua.

Twitter 145

Twitter Social Media 145

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Social Media

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

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Team Social Media RFP How To 126

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.

Strategy 178

Strategy Facebook Cost Campaign 178

The Social Media Hat

APRIL 24, 2023

Partnership Unpacked, Episode 18, with Umair Mansha The post How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha appeared first on The Social Media Hat.

Collaboration 149

Collaboration How To Social Media Marketing 149

Hootsuite

APRIL 28, 2023

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.

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Groups Groups LinkedIn How To 143

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Social Media Today

APRIL 23, 2023

A glitch in Meta's ad systems could have caused your ad sets to exceed their daily budgets.

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System Facebook 206

Forbes Social Media

APRIL 8, 2023

The Pentagon has been trying to figure out how highly classified documents were leaked online, according to new reports from the New York Times and Washington Post. But the websites where these Top Secret military documents were leaked is making the mystery even weirder.

Forums 145

Forums Report Social Media 145

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

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Influencer Marketing Social Media Travel 123

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up for advertisers.

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URL Eventful Conversation Advertising 178

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.

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Project Resources Apple Collaboration 118