Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
The Realtime Report
JULY 26, 2023
What Is Long-Term Care Insurance, and Why Is It Important? We often don’t think about the future and what might happen to us when we’re older. However, preparing for retirement is essential to ensure a secure financial future. One way of doing this is by investing in long-term care insurance (LTCI). As you age, the chance of needing assistance with bathing, dressing, using the bathroom, or simply getting around increases significantly.
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Bill Hartzer
JULY 6, 2023
Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” You can read the cease and desist letter below: “quinn emanu
Ignite Social Media
JULY 6, 2023
In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.
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The Social Media Hat
JULY 3, 2023
Partnership Unpacked, Episode 28, with Angus Nelson The post How CMOs and Partnership Leaders Can Adopt A Winning Mindset w/ Angus Nelson appeared first on The Social Media Hat.
Social Media Today
JULY 5, 2023
It looks clean, functional, and it could be a viable Twitter alternative.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Forbes Social Media
JULY 1, 2023
Elon Musk announced a new policy for Twitter on Saturday that limits most users to reading just 600 tweets per day. But there does appear to be one workaround.
Ignite Social Media
JULY 24, 2023
You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.
The Social Media Hat
JULY 10, 2023
Partnership Unpacked, Episode 29, with Eric Farber The post How Influencers Can Protect Their Work Despite The AI Overlords w/ Eric Farber appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JULY 3, 2023
This could be another option for Twitter to drive more subscription revenue.
Jon Loomer
JULY 10, 2023
It’s not a placement. It’s not really a special ad unit. I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Let’s provide some clarity in this post. What Are They? Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it.
Amy Porterfield
JULY 5, 2023
Listen on… The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA! Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
JULY 1, 2023
Elon Musk announced new limits on the number of posts Twitter users will be able to read each day in an effort to fight what he calls “extreme levels of data scraping.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
JULY 6, 2023
As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. We’ve created this video discussing our initial reactions on the implication for brands.
Tweaklibrary
JULY 5, 2023
A ZIP file is a compressed file format that can contain multiple files combined into one file. You may need to open ZIP files on your iPhone to extract the files inside, which can be useful for downloading large files, sharing files with others, or backing up your data. In this blog post, we’ll discuss how to open ZIP files on iPhones running iOS 16 & below versions.
Social Media Today
JULY 5, 2023
Selected keywords and phrases will link to an in-app search.
Jon Loomer
JULY 17, 2023
Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
JULY 6, 2023
Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.
Forbes Social Media
JULY 8, 2023
As users flock to the microblogging app in the millions, creators are excited about testing it out — but they’re wary that the newest Twitter competitor won’t stick around.
Oktopost
JULY 17, 2023
Kinga Kusak and Ale Schlesinger discuss how to communicate your employer brand on social for long-term success. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts , or YouTube Episode Summary Employees are the lifeblood of every company, and for long-term success in attracting and retaining top talent, effective employer branding is crucial.
Tweaklibrary
JULY 7, 2023
If you’ve been keeping up with the latest tech buzz, there’s no way you haven’t heard about ChatGPT ! It’s one of the coolest chatbots out there, and everyone is talking about it. Just imagine having a virtual friend who can chat with you like a real person. It can generate text, translate languages, answer queries, create content & automate a variety of tasks.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JULY 5, 2023
It looks clean, functional, and it could be a viable Twitter alternative.
Jon Loomer
JULY 12, 2023
Meta dropped a surprise launch of Threads by Instagram on Wednesday, July 5. The week that followed was a whirlwind, bringing in more than 100 Million users in the first five days. Now what? Let’s take a closer look at… The app’s initial functionality The features that are coming What about the EU? What marketing looks like The advertising timeline How I’m using Threads Oh, and don’t forget to find me on Threads @jonloomer.
Sprout Social
JULY 18, 2023
Exceptional guest experiences are the hallmark of best-in-class hospitality. These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.
Forbes Social Media
JULY 1, 2023
Bluesky has paused new sign-ups because so many people are fleeing Twitter following new restrictions that only allow users to read 600 tweets.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
JULY 13, 2023
It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , In
Tweaklibrary
JULY 8, 2023
PDF files are an essential document format for everyone. If you want to share your files quickly & effortlessly portable documents are the best. While handling & managing a PDF file, it is crucial to look for editing tool so that you can easily make required changes to the document before sending. This necessity makes it crucial for us to explore options to find the ideal way to edit a PDF.
Social Media Today
JULY 3, 2023
Rate limits, hate speech, and other concerns could be pushing more users away from the app.
Social Media Today
JULY 7, 2023
Another step in expanding Twitter's utility.
Social Media Today
JULY 28, 2023
The regular ‘Promoted’ signifier has disappeared and been replaced by a small ‘Ad’ marker.
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