Wed.Feb 29, 2012

Trending Sources

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Alert: This list is not exhaustive. Your additions are welcome! Jargon.

Brands 129

How To Get Engagement in Your Online Education

SocialFish

Rich Finstein interviews Kathi Edwards , a consultant on our CommPartners team, about her take on social learning and online education – and how important these are for getting the engagement everyone is looking for. 1. What trends are you seeing in live online education? It’s becoming essential that online learning opportunities, like face-to-face opportunities, include audience interaction.

The Top10 Fiction Books Every PR and Marketing Pro Should Read

Spin Sucks

Today’s guest post is written by Molli Megasko. A few weeks ago, Gini Dietrich wrote how reading fiction can stimulate your brain to think more creatively and help you in your career. The idea really stuck with me. I’m in a couple book clubs and always push for fiction when it comes time to vote. It always improves my writing, storytelling, and inspires everyday creativity.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Visit [link] to learn more.

B2B 53

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Claire’s Rips Off Tatty Devine and Sticks Head In Proverbial Sand

Spin Sucks

Oh come on! Seriously. Why is this so hard? Yes, there is another company shutting down comments to their Facebook wall, ignoring tweets, deleting comments, and going silent. This time it’s Claire’s Stores, who is accused of ripping off independent jewelry designer, Tatty Devine. Last week the U.K. designer blogged, “ Can You Spot the Difference? Looks pretty darn similar to me.

Planned Parenthood Asks You To ‘Check In’ To Safe Sex

Firebelly

You can check in at your favorite coffee shop or gastropub on Foursquare. You can check in to your favorite album or guilty pleasure reality TV show with GetGlue. Now, thanks to Planned Parenthood’s QR-coded condoms and their Where Did You Wear It? campaign, you can even check in to sex. Yes, sex. website. People can even share their check-ins on Facebook and Twitter.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. Guidelines for Timeline Cover Photo. This content from: Freelance Social Media. ShareThis. faceboo

How to Become Your Own Boss by Creating Your Own Wealth Online

Kikolani

The following is a guest post by Patrick Meninga of Make Money With No Work. How do you become your own boss in the world of internet marketing? The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. Online Business Models.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. Guidelines for Timeline Cover Photo. This content from: Freelance Social Media. ShareThis. faceboo

Is the Hype around QR Codes Overblown?

Idaconcpts

QR Code created by Takashi Murakami for Louis Vuitton. QR codes: that’s where it’s supposed to be at this year. Or are they? In October 2011, Sam Beckbessinger (Memeburn) wrote that QR codes are ‘a crock’. At the time, she was going out on a limb because digital marketers were seriously punting QR codes as the way of the future. It worked out to roughly 6% of the US population.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Pre-International Women’s Day Tribute to my Mother

Waxing UnLyrical

Today’s Leap Day. If you know someone who’s celebrating their birthday today, make it good… I mean, they won’t get to celebrate it again for four years! And don’t tweet anything silly … OK, now on to today’s post. The client. is Oxfam America. This photo is of a woman in Banakoro, Mali, pounding beans to make into flour. The campaign. Thank you, Mum.

Three F-Commerce Techniques That Actually Work

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce  news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. Penney, Nordstrom and Gamestop. Commerce Goldmine or Landmine? Three Techniques To Maximize F-Commerce Success.

API 19

Why Social Business will be bigger than Social Marketing

Engaging Brand

This is no longer about adding social to business, this is about adding business to social! Business is changing and changing fast. genuinely don't think that we have grasped how the social media will move from a radical shift in marketing techniques to a radical shift in business models. Up to now the social has been in essence about breaking down the walls between the marketplace and the business. It has been mainly about communication and if you like social marketing or digital marketing, whichever phrase you prefer! But for me that is the tip of the iceberg.

Where Online Marketing And SEO Converge

Small Business Mavericks

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. It doesn’t matter which argument is right, what is important is to remember they do go hand-in-hand. good example is any advertising copy, press release, or social media marketing engagement. SEO is still important. When writing a press release, keywords and website links do matter. That then becomes an important issue.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Have You Set up Timeline on Your Facebook ‘Page’ Yet?

ProBlogger

In the last day Facebook have rolled out Timeline for Facebook Brand pages. There’s been a lot of talk about whether people like them or not – but the reality is that they are here and in a month they’ll be rolled out on your Brand page whether you like it or not. I’ve just pushed out version 1 of my own ProBlogger Facebook page here (I’m sure I’ll be tweaking it in the coming days but it is live) – but I’d love to see what others are doing? Have you activated Timeline on your Brand Page yet? Originally at: Blog Tips at ProBlogger.

Timeline Is Rolled Out For Pages

Mindjumpers

Tweet As anticipated, Timeline is being rolled out for Pages.  Admins now have have the option to publish Pages in Timeline view. All pages will automatically get the new design on 30 March, 2012. Here are some of the features we made notice of at first glance: - Pages will also get a cover photo. The profile photo is square and at least 180 pixels wide. Photos are shown first as a default.

Should Your Company Blog Be Done at Home or Outsourced?

Bill Hartzer

Guest Post by Dave Thomas. While some businesses pay extra special attention to their blog(s), others seem to have little to no interest in maintaining it on a regular basis. Whether just starting a business or you have been around for some time, one of the questions you should review is are you best served doing a company blog in-house or outsourcing it? Some companies prefer keeping the blog in-house so they can attend to it on a regular basis without having to work through outside channels. Another important issue to be consistent on is how often the company blog will run. blogging blogs

Looking Good: Simple Ways to Create Sensational Blog Images

ProBlogger

This guest post is by Jo Gifford of Cherry Sorbet Creative. Blogs that look great attract the attention of the reader, it’s as easy as that. Your content might be amazing but if your blog has a terrible aesthetic you are missing out on a slice of magic to make people enjoy their stay. In 2011 visual social media platforms like Pinterest and insta.gram  exploded in use, signalling a trend towards lifecasting in a more visual way,  which applies to the blogosphere too; readers want your pages to look interesting. The more they stay on your site and engage, the prettier those stats look too.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you.  Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands.

Saying Thanks In The Digital World

Diva Marketing Blog

Show of hands please. When you were a kid, did your folks make you send thank yous after receiving gifts? My hand is raised. Not a phone call. Oh no that would just not do! It was expected that I send a note. Some of you may remember those. little letters that you put in an envelope added a postage stamp and mailed to the recipient. . driver of engagement is opportunity and well-being. The No.

Blog Wise Tip 6: Build a Productive Team

ProBlogger

“Have you ever merged together four different companies with four different partners, and employees from one company and another company?” asks Brian Clark of Copyblogger.net. “Oh my goodness, it was quite stressful.”. But, he adds, now that the transition’s complete, “It’s amazing to me, what we can do.”. All of the bloggers we spoke to as we researched Blog Wise extolled the virtues of team work—even when the team is your readership, as in the case of solo blogger Leo Babauta ’s collaborative writing project, The Effortless Life. Like many, Darren finds digital collaboration tools helpful.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Bound and Gagged Cartoon comic Spaghetti Cat

2

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. Guidelines for Timeline Cover Photo. This content from: Freelance Social Media. ShareThis. faceboo

What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you.  Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands.