Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? What you should do. How does the posting frequency affect the traffic? What do you do?

15 years ago, heck maybe even 5 years ago, before the social sharing, and before “instant news” was wildly popular, a PR professional’s job was tricky, to say the least. Dealing with potential sabotage, rumors and misinformation; making sure consumers and the public viewed their clients in the correct light. 5-10 years ago, PR professionals struggled to deal with the sheer power of the Internet, to manage expectations. However in recent years; social media has complicated things a bit. So does having social media experience help you? Sure, it probably does. That answer is rather complicated.