Wed.Sep 28, 2011

Trending Sources

Is Klout Really Accessing Your Protected Tweets?


Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Megan Berry , commented on my post and disputed my claim that privacy might be at risk. ” This means that protected accounts cannot be read, ranked or categorized by third parties such as Klout.

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Owned vs. Earned Media: Measuring the ROI

Spin Sucks

Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? But more and more business leaders are asking us to define that directly to hard, cold cash.

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The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge). There are enough additional sources to offer a wide range of content choices which makes it more engaging. Social Media

How Much Content Is Enough For Your Blog? [Study]


Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? What you should do. How does the posting frequency affect the traffic? What do you do?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Win Friends and Influence People – Advice to Grow Your Blog Business with Twitter


This is a guest post by Brandon Yanofsky. When you first heard about Twitter, what was your reaction to this absurdly named website? I literally laughed at it. Who’d spend all day writing 140 character status updates? Sounded ludicrous. Flash forward 3 years, and it is now the key to my blogging success. Since I started using Twitter, I’ve seen my blog traffic increase nearly tenfold, and have begun making an income with my blog. This article will show you the main technique I used to start and grow my blogging business with Twitter. My technique can be broken down into two steps. Why is that?

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. And he’s absolutely right. But you know why they aren’t? Pointing the Finger in the Wrong Direction.

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Are you reaching your audience on their terms?


I just watched this fantastic TED talk by “reformed marketer” Amy Lockwood. She’s talking about trying to raise condom usage in Africa, an interesting topic in and of itself, but the whole thing is a GREAT metaphor for how we might not be using the language of our customers when we’re pushing our organizations’ missions. See what you think. Some slightly NSFW imagery

Using Social Media for Customer Service

The Social Media Incubator

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? Or, how about once the customer is finally connected with a real person, the service is handled either incompletely, incorrectly, or both? What is a disgruntled customer to do? Now is the time to define ‘presence’ on social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Does A Like = A Friendship?

Diva Marketing Blog

Today I had the honor of speaking about social media to a wonderful group of educators and people who work with children and school systems. Toss of a pink boa to Julie Hollis for coordinating a terrifc conference sponsored by Communites in Schools. . In order to develop meaningful relationships someone needs to take a risk. Darcy Mullin, On Learning @darcymullin. Plus one more.

The Ridiculous State of Sports Social Media

Geoff Livingston

When Curt Schilling launched his epic blog 38 pitches depicting his view of baseball and the media , it seemed like a turning of the tide. The Fifth Estate had arisen in sports holding journalists accountable. 38 Pitches turned Schilling from a media goat into a newsmaker and source, and after retirement he has become an ESPN analyst. His Twitter rants are legendary.

I’m Going to Blog World Expo LA [PLUS: Who #BWELA is Good For]


In just over a month Blog World Expo will be happening in Los Angeles from 3-5 November – and I will be there – speaking at one of the Track Keynotes (topic TBA). I didn’t think I would get there this year with a new baby in the house but the little guy is doing really well and so I’m coming. This is the 1 conference that I’m willing to commute for 15 hours (each way) to get to every year. Who is #BWELA For? Usually when I tell people I’m going to Blog World people ask me what type of blogger it is for? Need Inspiration? Need Advice? Need a Network?

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How to Effectively Use Funnels in Google Analytics

Bill Hartzer

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. What this means is if you have a 5 step process, you will be able to see what users reached each step.

A World Gone Social

Learn how companies must adapt to survive.

7 Ways Interviews Can Skyrocket Blog Growth


This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever going to find out is if you put yourself out there. I took a gamble and started interviewing people as part of a weekly series on my blog. That eventually became my calling card in the blogosphere. David Siteman Garland built his show The Rise to the Top through interviews and went on to publish a book. Create killer content.

Facebook Is Giving Away $10 Million

Small Business Mavericks

Facebook wants to woo small business owners into becoming advertisers. How are they going to do that? By giving away $10 million in free advertising. They’re planning to do this $50 at a time starting next year. So why is Facebook giving away all that money in free advertising? Here’s a test. It’s multiple choice. Can you guess which answer is correct? Small business owners don’t think they need Facebook. They want to steal you away from Google AdWords. Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions.

A Practical Strategy to Increase the Value of Your Blog


Not long ago I wrote about determining the value of your website or blog here on Now that you know how a web property is or can be valued in the free market, in this article I want to discuss a practical strategy you can apply to increase the valuation of your web property. The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector. What do I know about website valuations? The best way to boost value.

Trust – the glue that binds

Engaging Brand

I interviewed Justin Basini for The Engaging Brand podcast , it will be published next week. But I found his book Why Should Anyone Buy from You? intriguing and asked him to share some of his thoughts ahead of the interview. Trust – the glue that binds. Sticky and gloopy, trust like glue, is useful in a wide range of situations where you need two parties to come together and form a bond. But the trouble with trust is that whilst we know what it is like to feel trust, the concept is many layered and complex. Affective trust – this is how well a brand creates a relationship.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Conversations: Schools going Skype


Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like to host. Online Book Club.

Americans spend 16% of time online on Facebook

Jeff Esposito

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is. Facebook Facebook Stats Social Media Stats time spent on Facebook

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Alas, some never seem to or ever will get that memo. The memo is simple.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.