Wed.Sep 04, 2013

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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

'There’s no doubt about the fact that patients are becoming more vocal in the social media space. There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common?

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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

'Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission. Those of you who read my last post about being yourself online, could read this one as a bit of a second installment to that journey.

Twitter 202
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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

'Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collate

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5 Luxurious Technology Events for this Autumn

Idaconcpts

'In the past I have been to a lot of technology events. Some of them have been gritty or very basic. Others have been quirky and a lot more fun than I had been prepared to expect. There were even more than a few filled with government agencies looking for the latest hackers that could join their ranks and help them with cyber security. As you can imagine, technology events vary in their substance and style.

Eventful 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook is Getting More Two-Faced By the Day

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter fanfare, but in reality they were simple blog posts).

Meme 162
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What Your Business Can Learn From the New KitKat® Website

The Social Media Incubator

'Google has recently joined forces with Hershey to name their new Android operating system after the KitKat® bar. Google’s new operating system will be called Kit Kat aka Android 4.4. In the partnership, there will be a number of Android-themed KitKat® bars made and when you buy the bar, you will be entered to win Google prizes, such as the Nexus 7 tablet.

System 139

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How Creative Is Your Content?

Small Business Mavericks

'Content marketing is a necessity in today’s business climate. Small businesses can get with the program or miss out on opportunities. But you don’t need a huge budget to be successful marketing online. You can get by with some drive and a little bit of creativity. Matthew Barby shared some good ideas for content for small businesses. It can all be summed up by saying that anything related to your business is content.

Content 98
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MyOpenID to Shut Down February 1, 2014

Bill Hartzer

'MyOpenID , the site whose goal was to allow us to securely have one ID on the web to use for logins, has decided to shut its doors starting on February 1, 2014. According to its founder, Larry Drebes from Janrain, Janrain made the decision to end of life the myOpenID service. In an email (below), Mr. Drebes says that rather than using one service to securely log in, users on the web have chosen to use more recognizable services, such as Facebook, Twitter, and Google, rather than create their ow

Yahoo 113
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Hacking Skype For Better Audio

Twist Image

'I use Skype to record most of my audio podcasts. This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375 episodes (since 2006), I have relied mostly on Skype to record these weekly conversations with leading business thinkers. And, while I take a more "indie" approach to my production (instead of the pristine clean that you get from NPR and the like), I have learned some very powerful tricks

Wireless 110
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Lawyers: Stop Hiding. You Have To Market Your Marketing.

Myrland Marketing

'While The Rest of the World Was Advertising. I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia tells us that: “The first major case law decision on legal advertising is the Supreme Court ruling in Bates v.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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“The Butler” and the Digital PR Agency of Today

Proactive Report

'By Cokey Falkow. Lee Daniels’ “The Butler” has taken box office honors for two weeks in a row. It’s a thought-provoking film and one of the aspects it brought home is how much a business needs the same thing: a good butler. Just as a good butler stands aside but is always observing and anticipating needs, so a good digital PR agency should be able to unobtrusively tap into conversations that are happening and be able to read the lay of the land in a split second.

Film 56
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A look at how the global social media map has changed in four years

Jeff Esposito

'Oh what a difference four years makes. Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Image: Vincenzo Cosenza.

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Buying Facebook Likes. It Happens. A lot.

Jason Yormark

'It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so. This post isn’t meant to judge anyone for doing so. It’s meant to shed some light on the practice and why anyone would do it.

Buy 226
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Four Ways Brands Can #Unplug

Social Media Strategery

'Image courtesy of Flickr user davitydave. This post originally appeared in Ragan’s PR Daily. . One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts.

Brands 96
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Buying Facebook Likes. It Happens. A lot.

Jason Yormark

It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so. This post isn’t meant to judge anyone for doing so. It’s meant to shed some light on the practice and why anyone would do it.

Buy 100
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Rethinking Blog Comments

Ari Herzog

'Juli Monroe wrote this comment : I really hate blogs with comments turned off. While I do lurk much of the time, I like the option to comment. When comments are turned off, I wonder why, and it makes me not want to read. I always figure the bloggers have really thin skin or an overly inflated opinion of themselves. I might be wrong, but that’s what I think, and I don’t want to read bloggers like that.

Comments 117
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6 Reasons to Link Away from your Blog

ProBlogger

'This is a guest contribution from Adam Grunwerg. The world of SEO and blogging is kind of limited in that most people will tell you the same things: “build high quality content and do personal outreach in order to receive natural authority backlinks”. For example, this awesome resource from PointBlankSEO.com is genuinely one of the best articles and tools I’ve ever read for link building strategies in 2013.