How I do it : Bulk URL shortening for #socialmedia updates
OCTOBER 4, 2014
I post a lot of updates on social media some for marketing and others for social selling activities. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.
The Chicken and Egg Problem of Nonprofit Social Media Measurement
NOVEMBER 27, 2013
But one thing that occurs to me both as I read the book and as I compile the monthly social media reports is that being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Not the case for social media. So if you want that, you’ll need to use a url shrinker and then pull those stats separately. Almost. At all. Great. Never.)
6 Social Media Trends That Will Transform Your Business
FEBRUARY 15, 2016
The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart. Now get active with them on social media.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Using shortened URLs for links. Canva.
Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
Blue Focus Marketing
JULY 17, 2013
We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In the chapter, we argue that the era of the social employee has already begun, whether businesses are ready to accept change or not. JOIN THE SOCIAL EMPLOYEE REVOLUTION!
QR Code In Social Media
Social Media Network Marketing
FEBRUARY 8, 2011
When your customer / client scans this from their smartphone they can be provided information and are swiftly linked to your Page / Site / blog and any other online address that has its own url. Basically your url is the clue here. So in other words a long url need not be typed out, instead the QR Code gets scanned and the online site gets linked and can be surfed. For instance one of the reasons being: in the online world you would use url shortener like the Google url shortener called goo.gl you would not go about placing a very long url everywhere.
10 Types of Questions That Get Shared on Social Media Like Crazy
JUNE 15, 2015
Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. Adding a photo URL to your tweet can boost retweets by 35%. link].
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? Social media is about relationships. So is email. Need to Increase Website Traffic and Sales? This list can help.
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
Do you want to improve your social media results? Instead, you make data-backed social media decisions. Chances are though, you’re still struggling to analyze what’s happening on social media. Today, I’m sharing 3 specific techniques you can use to be data-informed (and driven) in your social media efforts. Social Bro.
Social Media is a Terrible Ecommerce Tactic – or is it?
Convince & Convert
JUNE 2, 2013
There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. meaning that website visitors came from social directly).
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.
Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
Social Media Network Marketing
JUNE 25, 2015
First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. You may wonder why TSU when we already have many other Social Media Platforms where we have our set of Friends and Relatives already. Opportunity to do just the same things you already do on other Social Media Platform just that here you will be rewarded not just be another person in the sea of people. Over 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family Are All On TSU. Tsu is a great Opportunity.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It works like bit.ly, but incorporates all URL shorteners into the data mix. Pricing is very reasonable, as you can download and use 60 images a year for just $229.
100 Personal Branding Tactics Using Social Media | chrisbrogan.com
Buzz Marketing for Technology
JUNE 27, 2008
Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). account for social bookmarking. media. About.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. Social media marketing must include calls to action. They are a way for you to entice your social media audience to focus on the action your want them to take.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?
Online Marketing: Why Email is a Richer Cousin to Social Media
MAY 21, 2014
The influx of social media into the marketing realm is just an influx, nothing more. If you are led to believe that social media has invaded the way we are supposed to advertise our products, you would end up doing a be a great deal of disservice to your business if you begin to bank heavily on social media with that belief. The Call-to-Action.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign?
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. You can incorporate the website URL into a radio jingle or a skit. When you share links on social media, make sure they point to a single landing page. Implementation Risk and Social MediaDrive Website Traffic.
The Social Organization: Social Media Metrics
MARCH 29, 2008
The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 think network theory, social dynamics and complexity needs something completely different as metrics - a hole new mindset. great jumping start for social media metrics. As analysts and consultants we would be little more than social studies students.
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
If yes, then no social media channel is going to be right for you—try advertising. This bombardment of information is happening all across social media, and at this point, it’s just part of playing the game. No one is on social media to download your stupid e-book. Congratulations, you’ve just started a conversation on social media.
The Spin Sucks Scavenger Hunt
FEBRUARY 9, 2015
Just like any normal scavenger hunt, we have created a downloadable card for you to keep tabs on the hunt through March 3. On the card, you will find a blogger’s name, the URL to their site, a date, and the phrase, “Secret Word is.” Download the card now so you’re ready to start tomorrow. Download the scavenger hunt card. By Gini Dietrich.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The
3 Facebook Tips For Restaurants & Coffee Shops
FEBRUARY 3, 2016
Include your Facebook page URL so they know exactly where to find you. Go download the Facebook Pages Manager app. The post 3 Facebook Tips For Restaurants & Coffee Shops appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Facebook Social Media Management Social Media MarketingWe can help !
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. We live in the age of dark social. Boom, social conversion.
How to Promote Your Blog in 8 Seriously Easy Steps
JULY 25, 2016
Check for updates (as social media moves so fast I check the info in these before resharing). If so make a list of the social media handles for each person you mention. Because I alternate the titles on Twitter, I can download a report from Twitter analytics and see which headline generates the most clicks. Content marketing Social Media Marketing
Twitter Basics: How To Get Started On Twitter For Business
JULY 20, 2016
Like any social network, what you get out of Twitter is based on what you put in and how active you are. Before You Start. (1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. NoStigmas or @MenStopViolence ), or are you part of an organization that would like to start a social media presence using Twitter (e.g. the list goes on.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. Is Medium a blogging platform, social network, or a blogging platform and social network? (My vote is the latter).
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure. Earned Media.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one URL to show in the results page – but it may not be the page you want to be exposed. The only difference between the two URLs is one word is capitalized. Not exactly.