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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021.

Retail 127
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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 100
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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. Social proof. How to track engagement with a social media dashboard.

Instagram 127
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The result?

Examples 133
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Why digital literacy matters for marketers

Sprout Social

Most major news outlets now even have social media pages, with government entities quickly following suit. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing. Take TikTok, for example.

Marketing 142
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. minutes on the social platform per session. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s over 5 per second.

Twitter 129
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How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. ’ and ‘where can I buy.?

Tools 94