Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 92

Keyhole.co

APRIL 26, 2023

As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. It would be best to analyze your performance on the platform regularly to make informed decisions and improve your overall Instagram marketing strategy. So let’s dive in!

Template 52

Template Templates Analytics Report 52

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Social media schedule template.

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Template Templates Social Media Tools 145

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

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Hubspot Template Templates API 106

Sprout Social

AUGUST 5, 2020

We’ve also translated these steps into a template you can use to easily boil down the essential info for your coworkers here: Download PTO Template. Sure, the mental health benefits of an unplugged vacation are well-documented. Download our template to put these steps into practice for your next vacation: Download PTO Template.

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Template Templates Project Social Media Management 97

Later

APRIL 5, 2019

In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! . Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

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Template Templates Influencer How To 78

Pam Moore

NOVEMBER 6, 2018

Big news today for my family of little (and big) Marketing Nutz! Our 2019 Content Marketing Calendar template is here and better than ever. Download our 2019 Content Calendar Template here. ). For some of you, the sound of a new content calendar template be a really exciting thing. Yes this includes you!

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Template Templates Content Tools 60

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Jasper uses a document-style interface.

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Tools HootSuite Price Template 136

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Influencer Marketing Reputation Collaboration 130

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Examples Template Templates How To 103

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Customer service. Flexibility. Organization.

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Team Social Media Social Media Management How To 137

Buffer Social

DECEMBER 12, 2023

  Thanks to the intensiveness of her process and the short timelines, her system is centered around efficiency and consistency, using a to-do list and templates to streamline her content creation process. " Templatizing her content : Chenell uses templates for her deep dives, which include consistent headings and charts. "Using

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System Content Fashion Template 89

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content How To Marketing 78

Buffer Social

JUNE 23, 2022

At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Earlier this year, we decided it was time to make a simple template that any teammate could copy and reference in one place with work blueprints.

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Template Templates Collaboration Project 70

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. Need some help with social media marketing?

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ROI Social Media How To Marketing 164

Razor Social

OCTOBER 5, 2017

Mind Mapping for Marketing, useful or not? Marketing is also very much about process. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. The first thing you do is select from a template. Social paid.

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Marketing Fashion Training Process 108

Buffer Social

JULY 17, 2023

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. Adopt affiliate marketing Affiliate marketing is one of the standard ways YouTubers make money – and you can start without even being in the YouTube Partner Program.

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YouTube Affiliate marketing How To Template 72

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. Image source.

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Template Templates Content Small Business 223

Buffer Social

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

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Tips Content Startup LinkedIn 112

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

Hootsuite

JULY 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze. Create your own law firm social media policy using Hootsuite’s free template.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates. And with the support of social media market research , they also help brands in other ways. Generates marketing campaign ideas. What is customer journey mapping?

Examples 92

Examples Template Templates How To 92

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

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Campaign Social Media Marketing Metrics 125

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. To sit down as a team and put together a “giant document” covering all elements of social media governance. “It’s

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Collaboration How To Education Team 224

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Document your competitors. Let’s look.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. A secure storage solution is a must for marketing teams to share and access assets that are used regularly.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. That doesn’t mean it can’t be part of your marketing strategy. Choose a template or create your own server from scratch. What is the Discord app?

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Template Templates Eventful Hosting 99

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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Data Social Media Sentiment Team 141

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. A successful social media strategy is rooted in collaboration.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. How do you go about finding and defining them? A good starting point is to develop a brief. Why is it being done?

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Strategy Analysis Collaboration Small Business 220

Ignite Social Media

OCTOBER 19, 2020

An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. To help, we have created a template composed of 5 simple questions that a brand can and should ask agencies rather than issuing a lengthy social media RFP. What is an RFP?

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RFP Issues Questions Social Media 91

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110