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The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze.

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8 Must-Haves of a Smart Social Media Governance Plan

Hootsuite

Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. You should also document requirements for response times and archiving. Assign someone in your social governance documents to make sure it is enforced. But a policy alone is not enough.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. A well-documented customer service strategy is the connective tissue that unites complex team structures while preventing duplicated efforts. Superior customer experiences don’t happen by accident.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

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Social listening: Your launchpad to success on social media

Sprout Social

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?