Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

SEPTEMBER 7, 2010

With so many online profiles, it is obvious that several questions might arise. I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity. to market themselves even more.

Social Media 247

Social Media Tips Marketing Domain Name 247

Direct Marketing Observations

AUGUST 9, 2010

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. I failed as a consultant.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218

Policies Social Media Guidelines Foursquare 218

Jason Yormark

OCTOBER 6, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me.

WordPress 205

WordPress Social Media Disqus AJAX 205

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, By engaging in social media and the possibilities that are available through Web 2.0, The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 25, 2010

They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed.

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer?

Social Media 157

Social Media Radian6 Strategy SM2 157

Freelance Social Media

SEPTEMBER 1, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Justin Timberlake Loves Social Media and You Should Too by cinta5 on September 1, 2009 Musicians have historically been good at embracing the web. to compete.

Social Media 118

Social Media MySpace Foursquare Technorati 118

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Josh S Peters

JUNE 11, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? in to schools 2.0 ?

Social Media 145

Social Media Engagement Wiki Education 145

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? Written on November 29, 2009 by Justin Levy in social media , stats , video 29 Comments - Leave a comment! How do you change the minds of those who think social media is just a fad?

Social Media 133

Social Media Delicious Case Study MySpace 133

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JUNE 17, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Managing Your Time While Managing Your Social Media Fri, Jun 18, 2010 Prof. I’m one of the leads for our social media/Government 2.0 Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Mindjumpers

AUGUST 18, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Location Based Social Media for Brands For Companies: 10 Questions to ask yourself before entering social media » Mindjumpers Launches Newsletter in Danish Posted by Marlene Friis Aug 18th, 2010 Tweet At Mindjumpers we have decided to introduce a new initiative.

Newsletter 185

Newsletter Disqus Fashion Policies 185

Mindjumpers

AUGUST 18, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Location Based Social Media for Brands For Companies: 10 Questions to ask yourself before entering social media » Mindjumpers Launches Newsletter in Danish Posted by Marlene Friis Aug 18th, 2010 Tweet At Mindjumpers we have decided to introduce a new initiative.

Newsletter 185

Newsletter Disqus Fashion Policies 185

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 142

Social Media Strategy Tourism Social CRM 142