22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They ask a lot of questions. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Now let’s discuss eight free tools to enhance what Google is sending you.
Top 5 Rated Social Media Management Tools
The Social Media Hat
AUGUST 1, 2016
Social Media Top 5 Rated Social Media Management Tools. What is the best social media management tool on the market? There are countless social media management tools on the market right now, and many of them have some extra features that would benefit different types of businesses. Sprout Social. Agorapulse.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. Want to know how people consume your media? The best part?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
All About Social Media Monitoring Tools [infographic]
MAY 2, 2011
Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
A Reference Guide for Social Media Scheduling – Tools and Tactics
AUGUST 4, 2016
Scheduling content on social media is critical to your success. Want to know the tools and which to use. Social media scheduling pitfalls to avoid. ‘We’re starting my session on social media in 5 minutes, come to room xxx’ Sounds good? Scheduling questions. If you ask a question, make sure you are there to answer it!
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. These are a few of the questions that Cogito Monitor can answer. $. Social Mention.
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Easy, right?
Social Media Q&A
APRIL 20, 2011
A few months ago, Jack Monson , who is the programming chair (and good friend) of the Chicago chapter of PRSA , asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. until 6 p.m.,
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. very good spying tool where you can see your competitors website analytics.”
5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
AUGUST 8, 2012
One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. Not every company or organization needs to outsource their social media efforts. So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. 1. Social Media
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Thanks for aggregating some good tools.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Monitoring beyond social media.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
An Introduction to Social Media for Business
AUGUST 23, 2016
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. But—what if you had to answer on the spot? Meghan M.
How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans. Questions work on simple voting formula based on individual choices and opinions. Similar Posts: Facebook Launches Questions.
Favorite Social Media Management Tools for Small Business
Convince & Convert
MAY 17, 2012
Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. These features could be a benchmark for future content, trends, and social communication. How much will this cost?
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Blog frequently, monitor your channels, respond to as many questions and inquiries as you possibly can.
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
As social media managers, who probably have multiple accounts to handle, the entire cycle of strategy-creation-execution can become tedious. Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1. DrumUp – Cut 90% of time used up in social media management. Now it’s time to tie-in the tools with the tricks.
10 Types of Questions That Get Shared on Social Media Like Crazy
JUNE 15, 2015
Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. 10 Types of Questions That Get Shared on Social Media Like Crazy. 1.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Social Media Tools.