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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle. Brand sentiment. Discover how your customers feel about your brand, from positive to negative. What is social media monitoring? Social ROI.

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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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Social media listening examples that will help you unearth better insights

Sprout Social

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. Then, dig in further.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. How does conversational analytics software work?

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.