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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

That’s why your brand’s role in social media marketing is so critical. For instance, you can ask your community what their favorite parts about working from home are, share the best ways to use your product or service while quarantining, or amplify positive posts like new job announcements or personal news to celebrate others.

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Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

CSR 131
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7 inspiring examples of corporate social responsibility

Sprout Social

As a brand that specializes in reusable, planet-friendly household goods, this would be an easy opportunity to promote their own product line. This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. I’ll add to the list with any branded products or services. Competitors.

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Why brands need a social media monitoring strategy

Sprout Social

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints.