Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).

Influencer 91

Influencer UGC Metrics Case Study 91

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. They’re on the platforms.

Social Media 130

Social Media UGC Project Collaboration 130

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. Optimize for Interactive Content.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Navigating social media copyright can be like sailing in uncharted waters.

Social Media 107

Social Media UGC Policies Guidelines 107

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Ignite Social Media

NOVEMBER 20, 2019

Definitely consider a heavy focus on Instagram Stories for your brand in your 2020 social strategy. This platform presents a great outlet for short form video content, and is particularly lucrative for marketers looking to target ages 16-24, who make up about 41% of the user base. Going Private. Need help launching your plan for 2020?

Social Networking 110

Social Networking Features UGC Instagram 110

Ignite Social Media

FEBRUARY 6, 2019

Stop motion, pictures, UGC and videos fill their channel with bright, simple, and creative content. LaCroix: Can you say UGC?! These brands aren’t the only ones out there, but they’ve definitely made a splash on social media. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

Social Media 128

Social Media Brands UGC Sports 128

Pixlee

APRIL 14, 2020

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Pixlee’s Shopify Plus integration enables brands to seamlessly tag and publish shoppable social galleries tied to products across all marketing channels.

UGC 71

UGC Loyalty Team Communities 71

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. You can definitely go the SMS route.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. If your account does not fit into this definition, then you will not be able to verify it. Check out our definitive guide to social media contests to learn more. Alternative Ways to Build Trust with Followers.

Social Media 98

Social Media UGC Reddit YouTube 98

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Growing an Instagram presence organically definitely requires a combination of time and strategizing. Instagram automations available: Scheduling and publishing Auto-responders and suggested replies in DMs Hashtag discovery Sourcing UGC 2.

Instagram 112

Instagram Tools Strategy Hashtag 112

Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Get our Definitive email newsletter.

UGC 60

UGC Content Syndication Social Networking 60

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

Examples 110

Examples Strategy Marketing Discount 110

Ignite Social Media

NOVEMBER 15, 2019

Branded hashtags can also help you find UGC, and if people used your hashtag, then they are more likely to be OK with you reposting their content. Some things you could run a promotion for: a giveaway for surplus products, raffle for gift certificates/tickets/coupons, have people share UGC with your product in order to be featured.

Cost 144

Cost Social Media Hashtag UGC 144

Convince & Convert

MARCH 21, 2017

Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. We can all agree the algorithm age changed the way marketers approach social media. Aside from the leads you generate, you also get user generated content (UGC)—the photos.

Social Media 146

Social Media UGC Organization Strategy 146

Pixlee

FEBRUARY 7, 2020

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. When it comes to marketing, nailing your target audience is half the battle. Your Content Isn’t Shoppable.

Instagram 62

Instagram UGC Loyalty Study 62

Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? Incorporating UGC into your social strategy will be a game-changer.

Instagram 43

Instagram UGC Content Hashtag 43

Later

MAY 6, 2020

For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle tutorial video. She’s a social media marketer who uses TikTok to educate her followers. She found a niche audience of new TikTok users, marketing professionals, and people who want to up their content game! Juice – Lizzo.

How To 86

How To UGC Hashtag Trends 86

Keyhole.co

NOVEMBER 2, 2022

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With TikTok’s growing popularity, marketers are constantly looking for ways to make their videos stand out and achieve better engagement.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. Content creators are definitely having a moment right now. Whether you’re a creator or #SMM , @jaydeipowell has a few tips to keep top of mind. ? They’re everywhere.

Campaign 103

Campaign Content How To Influencer 103

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. . Create Campaigns to Drive UGC Creation.

UGC 40

UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. . Create Campaigns to Drive UGC Creation.

UGC 40

UGC Content How To Curation 40

Convince & Convert

MARCH 23, 2013

We will definitely be coming back here very soon. (5 Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. A Politician Shows Us How To Do Local Social Right is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 162

Case Study UGC How To Meeting 162

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes.

Video 60

Video UGC Content comScore 60

Buffer Social

SEPTEMBER 13, 2023

If you do either of these or are considering these formats, then you should definitely be highlighting clips from these formats as short-form videos for YouTube Shorts. Share user-generated content User-generated content , or UGC, is a powerful testament to the engagement and loyalty of your audience.

YouTube 94

YouTube Video UGC Authentication 94

Pixlee

APRIL 25, 2019

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. .

Communities 75

Communities Geotagging Brands UGC 75

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 115

Brands Avatar How To Privacy 115

Pixlee

MAY 8, 2017

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. The definition of brand loyalty is the tendency or pattern of customers purchasing the same brand repeatedly. And the best way to do that is with UGC. What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. The definition of brand loyalty is the tendency or pattern of customers purchasing the same brand repeatedly. And the best way to do that is with UGC. What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ I definitely feel that we have a mutually beneficial relationship.”

Communities 78

Communities Social Media Community building Groups 78

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ?

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

OCTOBER 27, 2016

In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Explore: User-Generated Content Definition. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC Expands Reach. UGC Establishes Trust.

UGC 40

UGC Content Statistics Hotels 40

Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. SproutSocial A1: Definitely visual UGC! Create Content That Elicits Emotion. Storytelling.

Travel 40

Travel Industry Geotagging Content 40

Later

SEPTEMBER 9, 2020

For the moment Shoploop is focused on products in the beauty industry, such as makeup, skincare, hair, and nails — which makes a lot of sense given that beauty products already tend to get a lot of UGC-love on platforms like YouTube, Instagram, and more. . But this is definitely one to watch! It’s simply joining in.”

Influencer 56

Influencer Platform Video Brands 56