Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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Hashtag How To Guidelines Telecommunications 118

Pam Hughes

MAY 8, 2022

Do hashtags really increase the reach of your Instagram posts? However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views. Is it true that hashtags don’t have any effect on post views? This is despite the number of hashtags used.

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Hashtag Instagram Engagement Comparison 71

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Their research and engagement can turn into precious data for your business. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Proactive Report

OCTOBER 30, 2023

These PR and marketing trends can help you thrive in 2024. Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. What hashtags are popular right now?

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Trends Marketing Wikipedia Survey 72

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Hashtag Analytics Instagram Sentiment 52

Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour.

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Data Hashtag Trends Research 78

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Videos with the hashtag #YasClean have garnered over 6.5

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Trends Influencer Strategy Hashtag 144

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

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Sentiment How To Analysis Trends 142

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. But there’s much more to the job description.

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Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. What is a buyer persona? Glad you asked.

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Data Social Media Sentiment Team 140

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. You get insights on what topics are trending on your competitor’s page and what makes them click with the audience. It gathers data on several key metrics.

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Analysis LinkedIn Research How To 52

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

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Brand Monitoring Tools HootSuite Brands 99

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. It also helps you keep a pulse on the latest trends and best practices as it continues to grow. How to identify the right Instagram influencer for your UK brand?

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Influencer Instagram Brands Fashion 100

Small Business Mavericks

SEPTEMBER 9, 2013

Did you know you can use Twitter for research? You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Here are a few ways to use Twitter for conducting research: Twitter Search - Twitter has a search feature.

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Research Twitter Tools Hashtag 101

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Data Metrics Sentiment Analytics 120

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Predict trends on any channel. Social Media Analytics Defined. What are social media analytics? Find relationships.

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Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

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Research SEO How To CPC 102

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Quality: Is their content accurate, well-researched and polished?

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Analysis Sentiment Marketing How To 101

Keyhole.co

APRIL 30, 2024

Spot audience performance trends Generic advice might not always fit your channel’s unique vibe. However, this requires digging into the data rather than relying on vague advice. Simply being told to “make relevant content” isn’t helpful until you have specific video data to benchmark against.

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YouTube Tools Analytics Trends 52

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand.

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Tools Tweetdeck Brands Sentiment 107

Hootsuite

JANUARY 18, 2024

They also skew your data, so you can’t use it for any actual insights into your content. On a totally unrelated note: if you read to the end of this blog, you’ll get a recommendation for a hashtag AI tool that can predict the tags your audience will respond to! Keyword research can also help to inform your content.

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Instagram HootSuite Hashtag Embedding 92

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions. Agorapulse.

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Analytics Tools Twitter Hashtag 204

Social Media Strategies Summit

MARCH 9, 2023

That might mean playing around with hashtags, trying different trending sounds, or experimenting with the latest platform features. For Brittni at Colorado Parks and Wildlife, it’s all about one word: data. So sharing science-based data about our channels is highly effective for us. “It’s

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Team How To Social Media Management Trends 187

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

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How To Sentiment Template Templates 96

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. At the start of the awards season, our social team set up a query around the #SproutSpotlights hashtag.

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Questions Data Focus Group Analysis 121

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

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Analytics Conversation Brands Sentiment 84

Social Media Network Marketing

MARCH 11, 2024

PersonalBrand #BrandStorytelling) Hashtag Hero - Master the Search Game: Hashtags are your key to unlocking new audiences. Research popular hashtags relevant to your niche and use them strategically in your posts. Stay updated on trends, analyze your results, and adjust your approach for continuous improvement.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. It also helps you keep a pulse on the latest trends and best practices as it continues to grow. How to identify the right Instagram influencer for your UK brand?

Influencer 61

Influencer Instagram Brands Fashion 61

Keyhole.co

APRIL 3, 2024

Twitter trends Connect with fellow readers by discussing the latest Twitter trends. Staying on top of what’s trending on Twitter is like having your finger on the pulse of the online world. Trends give you a peek into the subjects that are now gaining attention.

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Strategy Twitter Tips Marketing 52

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Build your strategy.

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Influencer Brands Fashion Review 97

Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. What hashtags are popular right now? What hashtags are popular right now? Who do they follow?

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Analytics Survey Analysis Hashtag 98

Keyhole.co

NOVEMBER 13, 2023

Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests. Location: With permission, a user’s location can inform the algorithm about regional preferences and trends. Observe trends: Watch what’s trending among your target demographic.

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SEO Content Hashtag Trends 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

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Strategy Brands Hubspot Survey 127

Sprout Social

MAY 26, 2022

The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. If you’re new to the network though, you may not have enough data to really draw conclusions. Research trends. Consider trending and branded hashtags. Get to know your audience. nandosuk. ?

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Examples Campaign Tips UGC 139