Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. It’s Gmail’s 15 th birthday, so Google is launching two new features.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. When asked for more details about the incident, Google declined to comment. — SS. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 3 Links are still crucial for ranking in Google.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. Related posts: You star in this Google ad. Effective Use of Google Adwords to Drive Visitors to Your Website.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. There are three Facebook Custom Audiences which use a combination of various insight and data sources. As a result, more traditional advertising media are failing. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JANUARY 3, 2019

These include smart audio, first party data acquisition and reclaiming social independence. Content format innovation, Google analytics certification feature too. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. New Google One adds storage and much value. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. Follow List. Embed List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Google's new video tutorials for data analysis. Google Analytics has introduced a new video series on YouTube: Measure Matters. Listly by Sherrilynne Starkie.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the Wall Street Journal. followers .

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

MARCH 8, 2014

The key is to sift through the data to find connections, relationships and community hierarchies. It’s difficult because the data is complex. Big data: seeing the forest and trees. HOW TO: Get Started With Google Analytics. Featured Headline Social Media analytics Content marketing Facebook Google Marketing'

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

FEBRUARY 1, 2014

Because, according to Google, up to 90 per cent of all media consumption is now screen based and continuing to use a format designed for paper and ink just doesn’t make sense. These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

MARCH 18, 2018

Facebook, YouTube, Snapchat and Google all feature. In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. The social network says that Cambridge Analytica lied about keeping and using data that was accessed in ways that did not conform with Facebook's Platform Policies.

YouTube 67

YouTube Facebook Mobile Policies 67