Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
May the Force first-party data be with you. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?
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