Webbiquity SMM

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

NOVEMBER 6, 2023

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. Go to the Overview tab of your Events Manager and find the custom event in question. The post Custom Events Aren’t Updating appeared first on Jon Loomer Digital.

Eventful 153

Eventful Overview Advertising Report 153

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Hubspot 101

Hubspot Template Templates API 101

Jon Loomer

OCTOBER 4, 2023

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Here’s what you need to do if a custom event doesn’t appear… 1. Select your pixel and your custom event as the conversion event.

Eventful 154

Eventful Metrics Campaign Conversation 154

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

Eventful 185

Eventful Advertising Embedding Conversation 185

Jon Loomer

OCTOBER 17, 2023

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). I have a ton of custom events , so this is a pretty big deal for me. Unverified events will be discarded.”

Eventful 147

Eventful Overview System List 147

Jon Loomer

DECEMBER 16, 2023

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. Is this intentional?

Conversation 151

Conversation Embedding Eventful Issues 151

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Sentiment 111

Sentiment How To Analysis Review 111

Jon Loomer

JANUARY 3, 2024

Let’s focus on customizing creative by placement today. This also includes customizations, if you’ve made any. Customize Image Creative by Placement Group Close out the preview, and go to the ad creative section. Watch it below. --> Your Turn Do you customize Meta ad creative by placement?

Groups 143

Groups Groups URL Video 143

Jon Loomer

NOVEMBER 9, 2022

Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform. There are some interesting variations, of course.

Eventful 206

Eventful Engagement Organization Groups 206

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Data 144

Data Repository Team Process 144

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Social Media 145

Social Media Hubspot Statistics Survey 145

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

Eventful 147

Eventful URL Conversation Issues 147

Jon Loomer

OCTOBER 6, 2023

Ads Manager needs this custom metric. There’s got to be a better way… What if we could create a custom metric for this? There’s got to be a better way… What if we could create a custom metric for this? The post Ads Manager Needs This Custom Metric appeared first on Jon Loomer Digital. What do you think?

Metrics 155

Metrics Eventful Features Report 155

Jon Loomer

SEPTEMBER 20, 2023

This might be my favorite custom event. You could create a custom conversion using this event based on a specific video watched. If you wanted to do some crazy detailed retargeting, you could also create a custom audience based on that video. When someone plays an embedded YouTube video on my website, an event fires.

Embedding 149

Embedding Eventful YouTube Video 149

Jon Loomer

APRIL 26, 2023

It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos.” I have good news.

Video 185

Video Instagram Cost Groups 185

Jon Loomer

JANUARY 5, 2024

There’s a reason you don’t see results for custom events. Here’s the scenario you may run into now… You verified the custom event, which allows you to add a column for it. I ran into an issue with a custom event for a 15-second view. Well, I did… sort of. I covered how it was a bug. But it doesn’t.

Eventful 115

Eventful Notification Issues Advertising 115

Jon Loomer

SEPTEMBER 23, 2023

This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. Another custom event I have uses a scroll depth trigger. The post Custom Events to Replace Link Clicks appeared first on Jon Loomer Digital. The link click and landing page view aren’t good enough.

Eventful 143

Eventful Engagement Google 143

Jon Loomer

APRIL 17, 2022

Based on the description, it seems Meta is testing Custom Audience Expansion. A small proportion of ads using Custom Audiences will be delivered to people beyond the Custom Audience. Custom Audience Expansion would be a continuation of a trend. You choose a custom audience or group of custom audiences to target.

Study 197

Study Trends Groups Groups 197

Jon Loomer

FEBRUARY 14, 2022

Website custom audiences can be a great tool, and you can use them in many different ways. While I use many of the “base” audiences that anyone can create, I also create audiences based on standard and custom events that help me isolate those who show they really dug into my content. Group 3: Custom Events.

Strategy 213

Strategy Facebook Eventful URL 213

Bill Hartzer

OCTOBER 25, 2023

In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. One of the standout advantages of this integration is the automatic matching of incoming messages with existing customer contacts.

SMS 178

SMS Engagement Upcoming Collaboration 178

Jon Loomer

SEPTEMBER 25, 2023

My potential leads and customers are those who read my blog posts. Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital. They don’t just visit and click away, of course.

Eventful 152

Eventful Advertising Engineering Course 152

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. But, if you enter a custom audience into targeting and you see a checkbox for Advantage Custom Audience like the image below, congrats. You have it. When Is It On?

CPM 206

CPM Facebook Features Course 206

Jon Loomer

MAY 25, 2022

But, there’s actually another option that could be considered: An Impressions Shown Custom Audience. Create a custom audience of people who were shown an impression of a specific post or ad. Create a custom audience of people who were shown an impression of a specific post or ad. I think it could be great.

Groups 202

Groups Groups Campaign Video 202

Jon Loomer

MARCH 20, 2023

While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. That’s where these custom events come into play. The custom events you use will depend upon the actions you deem important. Or did they stick around?

Eventful 174

Eventful YouTube Embedding Course 174

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214

Metrics Examples Facebook How To 214

Social Media Strategies Summit

SEPTEMBER 22, 2023

Customer care isn’t just a way to keep existing customers happy. And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. For that reason, it’s worth creating separate customer service accounts.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Jon Loomer

FEBRUARY 8, 2022

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. In this post, I’ll give you the specific custom web events I use and why. Note that I’m being careful to say “custom web events” rather than “custom pixel events.”

Eventful 198

Eventful Facebook Vimeo Embedding 198

Jon Loomer

OCTOBER 7, 2020

One key step of that funnel is the existing customer base. There are multiple ways to reach these people, but one way is by creating a custom audience based on your customer list. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Custom Audience Terms.

List 198

List How To Facebook Advertising 198

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. The difference is granularity.

Conversation 188

Conversation Facebook Eventful Report 188

Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. I walk you through some specific ways that I use custom events. One specific way to use custom events is for optimization.

Eventful 85

Eventful Training Report Advertising 85

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? An example of a custom event on my website is the “Time on Page” event.

Eventful 215

Eventful Facebook How To Conversation 215

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

How To 108

How To FAQ Issues Software 108

Jon Loomer

MARCH 11, 2021

If you want an agency or consultant to have access to your Facebook custom conversions for optimization and reporting — or if you are an agency or consultant who needs access — the individual custom conversions must be shared with a partner. How your custom conversions are set up will determine how you can share them.

Conversation 191

Conversation How To Facebook Aggregator 191

Socialmedia.biz

JUNE 18, 2021

While the motto of good business has always been, “the customer is king”, providing a good customer experience is more important than ever. Online reviews and searches enable customers to find companies who will provide the experience they are looking for.

Review 149

Review Company Communities Features 149