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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. It should give you ideas to look for the other 75% of content through searches, curation tools like Scoop.it

Content 139
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Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!

Writtent Blog

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Killer social media marketing software. They are smart, data nerds first, and social media marketing software developers second. And the product is better as a result.

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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How Content Curation Can Be Your Winning Strategy

Writtent Blog

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. The solution is simple: content curation. Whether you’re trying to revitalize a limp content marketing strategy or change things up for variety, content curation can help you do it.