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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. This content may be curated from relevant news stories, breakthroughs in the industry you are related to, regulatory issues or re-shares to support the people within your networks. All good right? Bottom line?

Content 139
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). In this hypothetical case, a real estate developer builds multiple campaigns to create silted social analytics for his posts about trends, financing, news, and owning a home.

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Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!

Writtent Blog

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. What sources do you use to download the best reports and white papers? Company News Marketing News'

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How Content Curation Can Be Your Winning Strategy

Writtent Blog

The solution is simple: content curation. Instead of creating amazing content all by yourself all the time – which quickly becomes exhausting – you curate or collect the amazing content others have created. So why should you incorporate content curation into your content marketing plan?

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

The rest of it is either curated (24.0%) or syndicated (12.6%). Whereas only outputting original content can be resource-intensive, curation and syndication are comparably less burdensome and easier to deal with. 16% of Marketers Curate Content Daily. 16% of Marketers Curate Content Daily. What does that mean for you?

Trends 95
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Source: Acquire White Paper. They implemented a feature allowing “customer care agents to curate personalized shopping carts for customers and share with them via DM, giving a personal touch to the e-commerce experience.”. Then the sales team can follow up with live chat and video product walkthroughs.