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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. — Orkney Library (@OrkneyLibrary) August 24, 2021. The Purrs-day Miaowder Club surely.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Facebook-Curated Editorial Content. Food on Facebook and Instagram.

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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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A Guide To Curated Content: Everything You Need To Know

Keyhole.co

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Should your content marketing efforts focus on creating original content, or can you mix in curated content? If you only have so much original material to share with your audience, finding other content online, weeding out the good from the bad, and curating it for your audience is entirely acceptable. Image source. Video content.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

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Your 2022 Guide to Social Media Content Creation

Hootsuite

Research: Checking on the latest social media trends and using social listening and social media analytics to get a sense of what kind of content your social audience craves. Do your research. Any good process starts with research. But social changes fast, so you can’t limit your research to your owned accounts.