Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

MAY 30, 2023

Move over software — there’s a new world eater in town. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds.

Video 76

Video Film Meme Trends 76

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” HubSpot Editorial Calendar. Pricing starts at around $3.00

SocialCast 111

SocialCast Tools Price Collaboration 111

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Requirements or Challenge.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Sounds like an understatement, right?

Strategy 96

Strategy Marketing Case Study How To 96

Sprout Social

JUNE 30, 2021

Brand evangelists are also excellent sources of marketing. Additionally, Upland Software found that “each evangelist, on average, produces about three new customers. There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. .

Brands 134

Brands Loyalty Hubspot Authentication 134

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software.

Organization 78

Organization Social Media Tools Hubspot 78

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

AUGUST 14, 2023

We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. Good for: Small, medium and large businesses or marketing pros who manage multiple social media accounts. Good for: Businesses and marketers who need in-depth insights. 1 Social Media Tool Create.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Powerful social media software. Sprout Social. Social media publishing simplified.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Pixlee

DECEMBER 21, 2020

Beyond the platform though, marketers should look to their blog for equal parts advice and good stories. The Company part of the blog provides many useful tips and strategies for ecommerce marketers. Klaviyo is one of the best software platforms for selling products online. How to market amid COVID-19. ShoutMeLoud.

Case Study 52

Case Study Resources Hubspot WordPress 52

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Buffer Social

JULY 14, 2016

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . Boasting over 300 million daily active users, Instagram has huge potential for marketers.

Instagram 40

Instagram Marketing Hashtag Feed 40

Writtent Blog

AUGUST 22, 2014

The average content marketer today uses 12 different tactics to spread their brand’s message. Entrepreneur Jason Calacanis believes that that the perfect content is real-time, fact-driven, visual, efficient, and curated. What apps, software, devices, or plug-ins does it take to live a day in the life of your customers?

Hubspot 105

Hubspot Embedding FAQ Collaboration 105

Writtent Blog

MARCH 3, 2014

I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. I know that marketers aren’t always graphic designers, or even tech enthusiasts. That’s why this list is designed with the unique needs of content marketers in mind. QuotesCover.

Tools 111

Tools Hubspot Template Templates 111

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. It takes time and investment to see results of a well-executed social media marketing strategy. The time and energy saved can mean the difference in a successful social marketing campaign.

Social Media 84

Social Media How To Publishing LinkedIn 84

Later

APRIL 3, 2019

We teamed up with HubSpot to create a free video guide to help you use video to market your business on Instagram. You might have heard of Adobe Premiere Pro — one of the most widely used video editing software for professional videographers. Check it out! Video Editing Apps for a Cut Above the Rest.

Mobile 89

Mobile Video Instagram Feed 89

Later

JULY 16, 2019

We’re revealing 33 of the best Instagram hacks and tips to help you get more from your Instagram marketing: . Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident. . Especially if you’re new to editing software like Photoshop. This one here?

Instagram 99

Instagram Hashtag Template Templates 99

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

FEBRUARY 13, 2017

A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. Identify key influencers, monitor brand mentions and conversations, curate and share engaging content, respond to your community, and measure the impact of campaigns.

Social Media 207

Social Media Tools Netvibes Sample 207

Later

MARCH 27, 2019

VSCO has lots of free filters to choose from, and even curated preset packs of complementary filters making it easy to edit your videos while maintaining a cohesive brand aesthetic. We teamed up with HubSpot to create a free video guide to help you use video to market your business on Instagram. Check it out! .

Instagram 54

Instagram Video Brands How To 54

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee. Talk about a mic drop moment!

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. In other words, you can do content marketing. What Great Content Marketing Looks Like.

Platform 104

Platform Content B2B Education 104

Writtent Blog

JUNE 19, 2013

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with: 1. Create Custom Images. Image Credit: Six Sisters Stuff.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Buffer Social

SEPTEMBER 7, 2017

To help you with your social media marketing strategy , we would love to share some suggestions and examples that have worked for us and others. Here are the general guidelines: Facebook : Videos and curated content. Blog posts and curated content. But how do you decide what to post on each social media platform?

Platform 111

Platform Social Media Content Curation 111

Later

MAY 8, 2019

Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! . The Rise of Influencer Marketing For Fashion. Measuring the Results of Your Instagram Marketing Strategy. Table of Contents. How Fashion Brands are Using IGTV.

Fashion 83

Fashion Instagram Influencer UGC 83

Later

NOVEMBER 4, 2018

Instagram video is one of the best tools in a marketers toolbox. Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . And video on Instagram is no exception! Sure, photos are a lot easier to share. Why You Should Create Instagram Videos.

Instagram 76

Instagram Video Analytics Feed 76

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104