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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

This is why you should consider grouping countries by similar CPM , especially if you want distribution by country to be mostly consistent. By Dynamic Creative Element Breakdown Options: Image, Video, and Slideshow Text Headline (Ad Settings) Description Call to Action Website URL Description Add rows based on variable elements in an ad.

CPM 173
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Check the basics on each social media platform: admin roles, fan count, and basic settings. Run a 12-month report using your Agorapulse platform. Which platforms and tools are going to help you to hit your goals? Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure your net new followers (on each platform) over a reporting period. STEP 2 : Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. Note : The benchmark for this metric is different on every platform. 3% to 6%).

Metrics 112
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Facebook’s Ad platform provides a great environment to reach your core audience. By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. First, focus on the story, not the sale. Make it fun!

CPM 151
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Competition is absolutely fierce on the platform as well. Again, don’t let the platform intimidate you! It’s the exact URL where you can watch the video on YouTube. The Overview Report.

Analytics 139