Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.
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