Remove Campaign Remove CPM Remove Groups Remove Report
article thumbnail

Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.

Metrics 169
article thumbnail

Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172
article thumbnail

A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. For longer running campaigns, you can breakdown by week, two weeks, or month. Breakdown by country to find out.

CPM 176
article thumbnail

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 205
article thumbnail

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Ready to make an impression?

Metrics 112